The Marketing Mix, also known as the 7 Ps, is a powerful tool for companies to consider while developing a successful marketing strategy. It consists of seven core elements: product, place, price, promotion, people, process, and physical evidence. Product is the goods or services offered by the company, place defines how the company makes the product available to the consumer, price pertains to the cost of the product, promotion is the communication strategy used to reach the customer, people are the human resources involved in the consumer's experience, process is how a company delivers the product, and physical evidence is the tangible items a customer can see in relation to the product. By considering each of these Ps, a company can create a comprehensive marketing mix and ultimately make their product or service more appealing to their customers.
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