4 Ps of Marketing

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4 Ps of Marketing

The 4 Ps of Marketing is an essential and strategic framework for any business to create a successful marketing plan. It stands for Product, Price, Promotion, and Place. Product refers to the features offered by a product or service to consumers. Price reflects the value of the product based on supply and demand. Promotion is how a company communicates the value of a product or service to target customers. Lastly, Place is the physical and digital channels where a product or service is available. With the 4 Ps of Marketing, businesses can create actionable marketing strategies to reach their goals.

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