New Starbucks Service Blueprint

Starbucks has created a service blueprint to help improve their marketing strategy. This blueprint allows for an overview of the customer experience, from start to finish. It provides a structure for understanding how customers experience the service and how marketing factors into this. It maps out customer journeys, analyses customer touchpoints, identifies pain points, and highlights areas of opportunity. Utilizing this blueprint, Starbucks can more effectively promote their products and services, ensuring customers have the best experience possible.

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