Customer Journey Map Tool
Understand & Improve Customer Experiences
Gain valuable insights into customer expectations and determine ways to optimize customer experience.
- Multiple customer journey templates to get a head start
- Real-time collaboration to work with teams and stakeholders
- Intuitive drag-drop interface for quick diagramming
Create Customer Journey Maps in Minutes
Simple drag and drop tools and Plus Create for friction-free drawing.
Multiple templates for customer journeys, customer profiles, user flows, and more.
Bring customer data from any source to visualize on the canvas.
Infinite canvas to centralize all customer research data in one place.
Keep Everyone and Everything in Sync
Interactive meeting options with whiteboard features to work on projects in real-time.
Link to anything with @ mentions to get immediate feedback from collaborators.
Full version history to track and analyze progress or revert back to previous iterations.
Multiple access & role levels to share, review, and edit your data.
Augment and Interact with Your Data
Connect your existing tools & workflows with powerful integrations.
Provide context with additional information on each touchpoint with integrated notes.
Streamline your UX design projects with inbuilt agile project management tools.
Built-in presentation tools to share your customer journey analysis with stakeholders.
What is a Customer Journey Map?
How to Collaborate on Creating a Customer Journey Map?
- Gather team members
Gather team members from sales, marketing or product departments to map out and discuss how to improve the customer experience. Add them as collaborators on the Creately workspace. Use real-time mouse cursors and synced previews to easily track the changes other participants make in the workspace.
- Gather information
Start by gathering all relevant customer-related information and feedback to create user personas based on the target market. You can select customer persona templates from Creately for different audience segments based on your research requirements.
- Create a rough draft
Use information from user personas to gain an in-depth understanding of the customer base as they go through each phase of the customer journey.
- Start mapping out
Start mapping out the customer journey based on the path each persona takes to interact with the brand or organization. Create a user flow diagram with smart shapes from the extensive shape library and applying style formats and color palettes. Alternatively, you can edit customer journey map templates from Creately as well.
- Identify important touchpoints
Identify and note down important touchpoints and pain points of the customer journey, including potential roadblocks as well.
- Review and finalize
The team should review the customer journey map and provide feedback on its accuracy and clarity. Use comments threads and @mention comments to discuss changes and tag team members to carry them forward. The diagram should be refined based on this feedback.
- Track changes
Find the changes that the collaborators made via the multi-cursors on the canvas in real-time or via the version history. In case you want to revert to a previous iteration, select the version to apply the changes.
- Share and publish
Export your customer journey map for sharing, publishing or printing, in PNG, SVG, JPEG, and PDF formats.
Quickly Visualize Your Customer Experience with These Templates
FAQs on the Customer Journey Map Tool
- User-friendly interface
- Customization options
- Premade templates
- Integration with other tools
- Data visualization options
- Collaboration capabilities
- Export/print options
- Affordability
- Customer support and training resources
