Customer Journey Mapping Software
Analyze & Understand Customer Behavior & Expectations
Map out the customer journey of your product or service to gain valuable insights into customer expectations and determine ways to optimize customer experience.
- Multiple customer journey templates to conceptualize different scenarios
- Work with shape configuration and intelligent formatting to visualize your customer journey in minutes
- Version history and smart notifications to track progress and make improvements
Over 8 Million people and 1000s of teams already use Creately
Create Customer Journey Maps to Capture the Customer Experience
Purpose built controls and shapes specific to customer journey mapping to conveniently organize your customer experience-related information for quick analysis.
Connect concepts, color coordinate with preset themes or formats to connect and understand customer touchpoints.
Full version history to track and analyze progress or revert back to previous iterations.
Analyze Customer Perceptions and Determine the Improvements Required
Link resources, documents and attachments with additional information for further analysis without cluttering the workspace.
Multiple perspectives of information or models to understand the diverse customer personas and analyze their pain points.
Comment threads and multi-cursor functions for seamless collaboration with teams or stakeholders.
Streamline Team Feedback and Content Contributions
Interactive meeting options with whiteboard features to share concepts and work on projects in real-time.
In-app video and audio conferencing for productive meetings and collaboration with team members or stakeholders.
In-app previews for embedded documents to easily view information and increase efficiency.
What Is a Customer Journey Map?
A customer journey map is a visual representation of how a particular customer interacts with a product or service. It helps track important touch points as well as pain points. This is an effective tool that can help organizations improve customer experience, gain in-depth insight and identify issues across the customer lifecycle.
How To Create a Customer Journey?
- Start by gathering all relevant customer-related information and feedback to create user personas based on the target market. You can select customer persona templates from Creately for different audience segments based on your research requirements.
- Use information from user personas to gain an in-depth understanding of the customer base as they go through each phase of the customer journey.
- Start mapping out the customer journey based on the path each persona takes to interact with the brand or organization. Create a user flow diagram with smart shapes from the extensive shape gallery and applying style formats and color palettes. Alternatively, you can edit customer journey map templates from Creately as well.
- Identify and note down important touchpoints and pain points of the customer journey, including potential roadblocks as well.
- Gather team members from sales, marketing or product departments to discuss how to improve the customer experience. Creately’s in-app conferencing and real-time editing features enable seamless team interactions.
- Export your customer journey map for sharing, publishing or printing, in PNG, SVG, JPEG, and PDF formats.