An Ansoff Matrix is an analytical tool used to determine a company's product and market growth strategy. It helps software development teams identify opportunities for growth and assess their risk levels. It allows teams to analyse different product and market growth options; such as market penetration, market development, product development and diversification. Each growth option allows different levels of risk to be identified so the team can make informed decisions. The Ansoff Matrix is an invaluable tool for any software development team in creating and executing a successful growth strategy.
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