STP Model

A STP Model is a fundamental marketing strategy used to identify target customers. It involves segmenting a market, targeting specific customer segments, and positioning products or services to meet the needs of customers. The model works in three steps: Segment, Target and Position. In the first step, a market is segmented based on factors such as age, gender, and behaviour, which allows for identifying groups of customers with similar needs and desires. In the second step, a target market is selected from the segmented groups and in the third step, a strategy is developed to position the product or services to meet the needs of the target customer group. This helps organizations to build a unique and effective brand strategy.

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