Parking Lot Matrix

A Parking Lot Matrix for strategy is a tool used in brainstorming sessions or strategic planning meetings to visually represent ideas, issues, or challenges that need to be addressed. The matrix typically consists of a grid with rows and columns representing different categories or themes related to the strategic goal, such as marketing, operations, finance, or technology. Each individual idea or issue is represented by a sticky note or card placed in a corresponding square within the grid. The Parking Lot Matrix for strategy helps teams prioritize and organize their thoughts and ideas, and can be used to identify key action items and next steps. The matrix can be adjusted and updated throughout the planning process to ensure that all relevant ideas are captured and addressed.

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