What is a Value Proposition Canvas Template?
A Value Proposition Canvas Template is a structured tool that helps businesses clarify and define how their products or services create value for customers. It includes two main areas: the Customer Profile and the Value Map. The Customer Profile section focuses on identifying the customer’s jobs (tasks they need to accomplish), pains (challenges they face), and gains (benefits they seek). The Value Map, on the other hand, aligns the business’s product or service offerings with these needs by detailing pain relievers (ways the offering addresses customer challenges) and gain creators (ways it delivers benefits). This template is essential for companies looking to refine their value proposition and ensure alignment with customer needs.
How to Use a Value Proposition Canvas Template in Creately?
Click on “Edit this Template” to open the Value Proposition Canvas template in the editor. Or open the Creately app and go to the Templates section. Enter “Value Proposition Canvas” in the search bar and select Use Template or Add to Workspace to get started.
Familiarize yourself with the template’s structure. The Customer Profile is on the left, and the Value Map is on the right. This layout will help guide your analysis and ensure clarity as you work.
Start by outlining the Customer Profile. In this section, identify the Jobs your customers are trying to complete, the Pains (their frustrations or obstacles), and the Gains (desired benefits or outcomes). Click on each designated section to enter this information.
In the Value Map section, identify how your offering addresses the customer’s needs. Describe your Pain Relievers (how your product or service alleviates customer challenges) and Gain Creators (how it creates value or benefits for the customer). This mapping will make your value proposition clear.
Use Creately’s Share button to invite team members for input. Team members can add comments directly on the template, enabling a collaborative brainstorming process and refinement.
Take advantage of Creately’s shapes, icons, and color-coding options to make key insights stand out. Colors can be used to differentiate sections or highlight important points, creating a visually organized canvas.
Once feedback is collected, review the content in each section to ensure that it’s concise, clear, and aligned with your strategy. This step is essential for finalizing a cohesive value proposition.
Click Export to save the canvas in formats such as JPEG, PNG, SVG, or PDF for seamless sharing in presentations or reports. This enables easy communication of your value proposition to stakeholders.
