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A SWOT Analysis is a powerful tool used for management to identify and strategize business strengths, weaknesses, opportunities and threats. It involves evaluating the internal strengths and weaknesses of a business, while also taking into account the external opportunities and threats. The analysis helps to identify the areas that the business should capitalize on, as well as the potential obstacles that might be encountered. This information can be used to inform decisions related to operations, marketing, and finances. With the insights gained from a SWOT Analysis, managers can develop winning strategies that lead to long term success.

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