Amazon Business Model Canvas

Amazon’s business model canvas focuses on a vast e-commerce platform that connects buyers with a wide range of products, supported by an extensive logistics and delivery network. Key partners include suppliers, manufacturers, third-party sellers, and distribution networks, enabling Amazon to offer a diverse catalog of products. Its value proposition is rooted in convenience, competitive pricing, fast delivery, and a seamless shopping experience through features like Amazon Prime. The company generates revenue from product sales, marketplace fees, advertising, and cloud services (AWS), diversifying its income streams. Amazon’s cost structure involves supply chain management, technology infrastructure, customer service, and marketing to maintain its position as a global leader in e-commerce and cloud computing.

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