Disney Creative Strategy Template

Disney Creative Strategy, also known as the Disney method, is a creativity technique developed by Walt Disney and his team. The method involves three main phases: dreamer, realist, and critic. In the dreamer phase, the focus is on generating as many ideas as possible without judgment. In the realist phase, the ideas are evaluated for feasibility and refined to make them more concrete. Finally, in the critic phase, the ideas are examined critically to identify potential problems and refine them further. This process allows individuals or teams to approach problem-solving and idea generation from different perspectives, ultimately leading to more innovative and effective solutions.

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