More AIDA Model Examples and Templates

STP Model

STP Model

Market Segmentation Chart Template

Market Segmentation Chart Template

Value Proposition Canvas Example

Value Proposition Canvas Example

Perceptual Map for Competitive Analysis

Perceptual Map for Competitive Analysis

SWOT Analysis for Business Analysis

SWOT Analysis for Business Analysis

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Guide and Best Practices

STP stands for Segmentation, Targeting, and Positioning. It’s a fundamental concept in the application and study of marketing. The model basically helps simplify the segmentation of markets. It guides the process of identifying the most valuable customer segments to your business and coming up with products and marketing material that best suits them.

How to Apply the STP Model

  • Step one is to segment your market; group your customers based on geographic, demographic, behavioral, psychographic, etc. factors. By doing so you can identify how to customize your product or marketing message to suit each segment.
  • Identify which segment to target by evaluating their commercial attractiveness. You can do this by considering factors such as market size, ease of reach, growth potential, profitability, etc.
  • Using a tool like the PEST analysis, you can further dig into the threats and opportunities present in each of these markets.
  • Now that you have selected the most valuable market segment, identify how you want to position your product to make an effective impact on them.
  • To do so, identify your unique selling proposition (USP), or how what you offer stands out from that of what your competitors offer.
  • Once your USP is defined, work with a product positioning map to understand how each of your customer segments perceives your product compared to that of your competitors. At the end of the analysis, you can determine how to position your product ideally.
  • Identify the needs of the customer segments and the problems of your customers your product can offer a solution for. This information will allow you to create a value proposition that explains how your product will meet the needs of your customers better than your competitors and develop a marketing strategy to execute it.

More templates and visual ideas for marketing planning

AIDA Model

AIDA Model

Four Ps of Marketing

Four Ps of Marketing

SOAR Analysis

SOAR Analysis

PEST Analysis Template

PEST Analysis Template

Marketing Action Plan

Marketing Action Plan

User Persona Template

User Persona Template

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