Free Social Media Content Calendar Template

Q: What should a content calendar include?

A complete content calendar should include; Post dates and times, Content type and format (image, video, blog, story, etc.), Campaign or theme, Assigned team member, Assets or attachments (images, videos, documents), Notes or captions. Creately’s content calendar for social media makes it easy to include all of these elements in a single, organized, and visual calendar.

The Smarter Way to Manage Your Social Media Content

Brainstorm, plan, and execute your social media content in one visual, collaborative calendar. Track approvals, update statuses, add UTM fields, and roll up performance metrics while keeping assets, copy, and deadlines organized for consistent publishing across every channel.

Create a Social Media Calendar

Spark ideas — map your content pipeline with mind maps, tables, and boards
Stay on schedule — one calendar for all platforms, owners, and deadlines
Execute as a team — assign tasks, track progress, and approve content in real time

Free Social Media Content Calendar Template

Over 10 Million people and 1000s of teams already use Creately

Free Social Media Content Calendar Templates

Social Media Content Tracking Calendar

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Editorial Calendar Template

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Marketing Calendar Template

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Spark Ideas and Build Your Roadmap

Snapshot of Creately's social media calendar with its notes panel

Turn brainstorming into action with Creately’s visual tools. Use mind maps, post-it note boards, and idea-blocking layouts to generate, organize, and prioritize content ideas in seconds. Attach creative briefs and drop everything straight into a calendar or editorial grid to plan full campaigns. With customizable fields like content type, publish date, and roles, your team can plan smarter, not harder. Go from brainstorm to scheduled posts in minutes—without copy/paste chaos.

Image of Creately's social media calendar Workspace with Embedding Options

Keep Everything in One Place

Bring all your ideas, assets, and strategy together on a single canvas. Use custom fields, tags, and labels to add recommended fields: channel, campaign, objective priority, or format. Embed design assets, copy, docs, links, and even multimedia directly into your calendar so everything your team needs is at your fingertips. No more hunting through Slack threads or Google Drive — find anything in seconds and keep every post audit-ready. Share or archive, export or embed your calendar instantly in PDF, PNG, SVG, or on your website.

Work Together, Without the Friction

Illustration of Creately's Collaboration Features on its social content caledar template

Whether your team is across the room or across the globe, brainstorm, review, and refine your content calendar in real time. Creately’s interactive whiteboard supports live cursors, @mentions, comment threads, and built-in voting to surface the best ideas quickly. Role-based permissions control who can edit what, while stage chips track content from Draft → In Review → Approved → Scheduled → Published. Set clear approval flows with Reviewers and Approvers for faster approvals, fewer Slack pings, and no missed deadlines.

Image of a Creately content calendar tool's presentation mode

Turn Your Social Media Plan into Action

Once your calendar is ready, move seamlessly from planning to execution. Assign tasks, set deadlines, and track progress directly in Creately, or connect tasks to other project management tools to keep workflows in sync. Allocate resources, stay aligned on responsibilities, and once content goes live, capture performance metrics, lessons learned, and insights. Then turn your results into dashboards, reports, or interactive presentations to showcase your content strategy wins — all from one central workspace.

What Is a Social Media Content Calendar?

A social media content calendar is a tool that helps you plan, organize, and schedule all your posts across platforms. It helps you see your content at a glance, stay consistent, and coordinate your team — so you spend less time scrambling and more time creating content that connects. With a visual calendar, you can map campaigns, track deadlines, manage assets, and align your strategy all in one place. With Creately’s social media calendar template, you can map campaigns, track deadlines, manage assets, and align your strategy all in one collaborative, easy-to-use workspace.

How to Create a Social Media Content Calendar?

Start with a template or blank canvas:
Choose from Creately’s ready-to-use social media calendar templates or start fresh with a blank canvas. Templates give you a head start with prebuilt layouts for campaigns, platforms, and posting schedules.
Brainstorm and ideate:
Use mind maps, post-it boards, and tables to quickly generate and organize content ideas. Tag and categorize your ideas by platform, campaign, or content type to keep everything structured.
Plan your calendar:
Drag your ideas into the calendar or editorial grid. Set publish dates, assign roles, and add any relevant assets like images, docs, or links. Customize fields to fit your workflow and make planning visual and intuitive.
Collaborate with your team:
Work in real-time with live cursors, @mentions, comments, and built-in voting to review ideas, gather feedback, and approve posts. Use role-based permissions to control editing and maintain clarity between ideation and execution.
Execute and track results:
Assign tasks, track deadlines, and manage progress directly in Creately or integrate with your project management tools. After posts go live, log performance insights and turn them into dashboards or reports to optimize your content strategy.

Kickstart Your Content Planning with Social Calendar Templates

Social Media Editorial Calendar

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FAQs about Social Media Calendar Tool

What are the benefits of Creately’s content calendar template?

Creately’s content calendar templates help you plan, organize, and visualize your social media strategy in one place. They save time, reduce errors, and make it easy to collaborate with your team. With drag-and-drop, prebuilt layouts, and customizable fields, you can map campaigns, schedule posts, attach assets, and track progress — all in a single workspace. Templates are fully editable, so you can adapt them to any platform or content type.

What is the best social media scheduling tool?

While there are many tools out there, Creately stands out as the most professional and flexible choice. Unlike traditional schedulers, Creately is visual, collaborative, and highly customizable. You can:

Plan campaigns with calendars, tables, and boards
Collaborate in real-time with live cursors, comments, and built-in voting
Organize assets, documents, and links in one central hub
Export calendars or embed them for stakeholders Plus, Creately offers free social media schedule templates so you can get started immediately without any hassle.

Can I use Creately’s social media content calendar for free?

Yes! Creately offers free social media marketing calendar templates and a free plan to help you get started. You can build, organize, and collaborate on content calendars without paying a dime, and scale up as your team or campaigns grow.

What are the types of social media content?

Creately helps you plan and organize all types of social media content, including:

Promotional posts (products, offers, campaigns)
Educational content (how-tos, tutorials, tips)
Engaging content (polls, quizzes, user-generated posts)
Entertaining content (memes, videos, behind-the-scenes)
News & updates (industry news, company announcements)

You can tag and categorize each content type in your Creately’s free social media calendar to plan a balanced strategy.

What should a content calendar include?

A complete content calendar should include:

Post dates and times
Content type and format (image, video, blog, story, etc.)
Campaign or theme
Assigned team member
Assets or attachments (images, videos, documents)
Notes or captions

Creately’s content calendar for social media makes it easy to include all of these elements in a single, organized, and visual calendar.

Why should I use a social media planner?

A social media planner helps you stay consistent, plan ahead, and execute campaigns effectively. With a planner, you can visualize your entire strategy, allocate resources, avoid missed deadlines, and make data-driven adjustments. Creately’s planner goes further by letting you collaborate in real time, attach assets, track performance, and generate reports, making it the ultimate tool for teams and solo creators alike for effective social media content planning.

Create a Social Media Calendar

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