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More OGSM Templates and Examples

OGSM Template

OGSM Template

OGSM Model

OGSM Model

Strategy Diamond

Strategy Diamond

Porter's Diamond Model

Porter's Diamond Model

AIDA Model

AIDA Model

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Pre-designed templates for OGSM model
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Guide and Best Practices

OGSM stands for Objectives, Goals, Strategies, and Measures. It is a strategic planning model used to convert a company’s vision into an actionable business and marketing strategy. By utilizing this tool, companies can understand what they want to achieve and how to achieve them. It does so by helping you identify your objectives, break them into measurable goals, outline strategies to achieve them, and come up with measures to track progress.

How to Use the OGSM Model

  • Creating a plan of action based on the OGSM model is a fairly easy task; you can simply use a Creately OGSM template that is shared with your team to begin. Keep your focus on defining the objectives, goals, strategies, and measures accurately.
  • Objectives: start by defining the organizational objectives clearly. This is the vision stating what you want to achieve in the long term.
  • Goals: Break down your objectives into smaller, attainable goals. You can adhere to the SMART goal criteria when setting goals to make sure that they are specific, measurable, attainable, realistic, and timely.
  • Strategies: Consider what steps you need to take in order to achieve each of your goals and develop your strategies. You should also consider the resources available to you and the timeline.
  • Measures: Define quantifiable metrics to measure the progress of your strategies within the set timeframe.
  • The strategic planning process using the OGSM model will produce more effective results when worked on as a team. Share your OGSM template with the rest of the team to collaborate in real-time using video conferencing, real-time mouse tracking, in-line comments, and change previews.

More templates and visual ideas for strategic planning

Porter's Diamond

Porter's Diamond

RATER Model

RATER Model

Four Ps of Marketing

Four Ps of Marketing

Five Product Levels

Five Product Levels

Porter's Five Forces Analysis

Porter's Five Forces Analysis

Strategy Diamond Template

Strategy Diamond Template

Works with the tools you love

Thoughtfully designed integrations with the platforms you use every day

Works with the tools you love