More Market Research Techniques and Templates

Customer Profile Template for Business Plan

Customer Profile Template for Business Plan

Customer Profile Template

Customer Profile Template

Audience Profile

Audience Profile

Blank SWOT Arrows Template

Blank SWOT Arrows Template

PEST Analysis

PEST Analysis

Creately helps you do this with

Pre-designed templates for market research and data analysis
Easy drawing and diagramming tools for identifying market needs and opportunities
Share with others in your team for real-time collaboration and group editing
Export your diagram as high-quality images or PDFs to include in PowerPoint presentations and Word docs

Guide and Best Practices

Market research is the process where information on potential and current customers, competitors, and the industry is gathered to develop effective marketing strategies. It helps to understand market size, competitive advantage, as well as market needs.

Market Research Process

  • Start by defining the goals of your marketing project. This will help you identify the question/s you want answers for from your research and keep you focused throughout the process.
  • Identify the market research method you need to use in order to gather the relevant data. For example you could use surveys, interviews or focus groups.
  • At the same time determine where and when you are going to do your research, who will participate, the questions you will be asking, the data analysis methods you’ll be using etc.
  • Prepare your research instrument necessary to carry out the research. In a survey, your research instrument would be a questionnaire.
  • Collect your data. You can neatly organize the data using mind maps, affinity diagrams, SWOT diagrams etc. These will help you identify themes or patterns in the information.
  • Analyze the data you have gathered. You can use Creately real-time collaboration features to get the input of your remote employees or stakeholders in reviewing the diagrams you have made.
  • Once you have summarized the data using diagrams, present and share them with the relevant stakeholders.
  • You can download the diagrams as PDFs, images or SVGs to add them to your presentations or documents. Or you can embed them in your website or blog using the Creately Viewer.

More templates and visual ideas for market research

Competitive Intelligence Mind Map

Competitive Intelligence Mind Map

Affinity Diagram Example

Affinity Diagram Example

Market Segmentation Chart Template

Market Segmentation Chart Template

Perceptual Map Template

Perceptual Map Template

Customer Journey Map Template

Customer Journey Map Template

Porters Five Forces Analysis

Porters Five Forces Analysis