BCG Matrix Template
Quickly Identify Opportunities for Growth
Visually analyze the strategic position of your business's portfolio of products or services for better product positioning.
- Ready-to-use BCG matrix templates to get started
- Real-time collaboration to make strategic decisions together
- Easy drag-and-drop tools to create diagrams in minutes
BCG Matrix Templates to Analyze Ways to Drive Business Growth
Visualize Your Growth Strategy
Transform complex market data into clear, intuitive visualizations with pre-made BCG matrix templates. Use visual grids and simple drag and drop tools to easily plot your products, services, or business units on the BCG Matrix canvas, gaining instant insights into their relative market share and growth potential.
Break Free from Siloed Strategy Sessions
Facilitate more dynamic strategic planning processes with real-time collaboration. Carry out async discussions with stakeholders via comments and track changes made with synced previews and live mouse tracking. Quickly convert insights into interactive presentations to communicate strategies to the entire team.
Make Strategic Decisions Faster
Use built-in brainstorming, strategic planning, and project management tools to identify opportunities, mitigate risks, and allocate resources more effectively. Mind maps, Kanban boards, SWOT analysis templates and more to conduct a seamless portfolio analysis and devise and execute successful business strategies.
What is a BCG Matrix Template?
How to Use the BCG Matrix Template?
Choose an area or unit to be analyzed using the BCG matrix. This could be a product line, individual brand or business unit, or the business as a whole.
Based on the area you chose for the analysis, define the market. Make sure to pick the most appropriate and relevant market for your unit.
Create a matrix or choose one from the Creately BCG matrix templates. You can customize these online according to your analysis with your team.
Calculate the relative market share for the chosen unit, based on market share or revenue. The measurement should be plotted on the x-axis.
Estimate the growth rate of the industry with the help of industry growth reports. This measurement should be plotted on the y-axis.
Place the units you are analyzing on the appropriate box, based on their market share and growth. Invest in the products in the Stars quadrant, consider phasing out the Dogs, milk the Cows and allocate experimental funds for the Question Marks.
Export your BCG matrix template so you can embed it in your internal websites or the intranet. Or you can simply share a diagram edit/ review link with the key people involved.
Who Can Use the BCG Matrix Template?
Business managers and executives: Business leaders can use the BCG Matrix template to assess their company’s product or service portfolio, identify areas of strength and weakness, and make informed strategic decisions regarding resource allocation, product development, and market expansion.
Product managers: Product managers can leverage the BCG Matrix template to evaluate individual products within their portfolio, prioritize product development efforts, and allocate resources effectively based on each product’s market growth potential and relative market share.
Marketing professionals: Marketing teams can utilize the BCG Matrix template to analyze market trends, identify growth opportunities, and tailor marketing strategies for different product categories, ensuring optimal positioning and resource allocation across the marketing mix.
Consultants and analysts: Consultants and industry analysts can use the BCG Matrix template to assess the competitive landscape, benchmark companies against industry peers, and provide strategic recommendations to clients for maximizing growth and profitability.
Entrepreneurs and startups: Entrepreneurs and startup founders can apply the BCG Matrix template to evaluate potential business ideas, assess market opportunities, and develop strategic plans for launching and scaling their ventures.
Educators and students: Educators can incorporate the BCG Matrix template into business courses to teach students about strategic management concepts, portfolio analysis techniques, and decision-making frameworks used in real-world business contexts.
Develop Successful Business Growth Strategies with These Templates
