Rational Decision Making Model

The Rational Decision Making Model is a methodical approach to decision-making that involves identifying a problem, generating and evaluating alternatives based on objective criteria, selecting the best option, implementing it, and assessing the outcome. It assumes decision-makers have access to complete information and can weigh alternatives logically to maximize outcomes. While effective in structured environments, real-world decisions often involve uncertainty and cognitive biases that can challenge the application of pure rationality.

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