BCG Matrix Template

The BCG Matrix, or Boston Consulting Group Matrix, is a strategic management tool that classifies a company's products or business units based on their market share and growth rate. It consists of four quadrants: Stars (high market share, high growth), Cash Cows (high market share, low growth), Question Marks (low market share, high growth), and Dogs (low market share, low growth). The matrix helps businesses allocate resources strategically, prioritize investments, and manage their product or business portfolio effectively.

You can easily edit this template using Creately. You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. You can export it as a PDF for high-quality printouts.