What is a BCG Matrix Template
A BCG Matrix template is a pre-designed framework or layout used to create a visual representation of a company's product portfolio, based on the Boston Consulting Group Matrix. It helps businesses easily categorize and plot their products or business units in the four quadrants of the matrix: Stars, Cash Cows, Question Marks, and Dogs. Instead of creating a BCG matrix from scratch, you can use a ready-made BCG Matrix template to quickly fill in details. BCG Matrix template has Y axis and X axis. X-axis represents Relative Market Share (from low to high). Y-axis represents Market Growth Rate (from low to high). The BCG Matrix template allows you to enter specific products, services, or business units into the quadrants. You can modify the template based on the company’s specific metrics.
How to Use a BCG Matrix Template in Creately
- Click Edit the template of this template or Navigate to the Templates section in Creately, search for "BCG Matrix," and click Use Template or Add to Workspace to begin working.
- Drag a Text Box or Sticky Note from the Shape Library into the BCG matrix template and double-click to type in the names of your products or business units.
- Analyze the market growth rate for each product and drag the product shape to the appropriate position on the vertical axis based on whether growth is high or low.
- Drag each product into its respective quadrant in the matrix based on its growth rate and market share: Stars, Cash Cows, Question Marks, or Dogs.
- Click on each product shape and use the Format Toolbar to apply colors:
- Green for Stars
- Blue for Cash Cows
- Yellow for Question Marks
- Red for Dogs
- Drag Sticky Notes or Text Boxes near each product shape and type strategic actions such as "Invest for growth" for Stars or "Consider phasing out" for Dogs.
- Click the Share button, invite team members to collaborate by entering their emails, and use the Add Comment feature to provide feedback.
- Click the Export button, choose a format like JPEG, PNG, SVG, or PDF, and export the matrix for easy integration into Word, PowerPoint, Excel, or for high-quality printouts.
FAQs about BCG Matrix Template
How do we plot negative growth on a BCG matrix template?
Negative growth can be plotted on the BCG Matrix by extending the Y-axis to include negative values. In this case, products that experience negative growth would fall below the horizontal line representing zero growth. Such products may be categorized as Dogs or Question Marks, depending on their market share. This helps visualize products that are not only struggling in terms of market growth but are also losing market share.
Can I customize the BCG Matrix template in Creately?
Yes, Creately allows full customization. You can adjust text, colors, and the size of the elements to better represent your analysis. Additionally, you can add notes, comments, or other visual elements to personalize your matrix.
How often should I update my BCG Matrix template?
You should update your BCG Matrix template whenever there is a significant change in market conditions, product performance, or strategic direction. Typically, it’s done annually or during strategy reviews.
How do I interpret the size of bubbles in Creately's BCG Matrix?
In Creately’s BCG Matrix template, the size of the bubbles can represent a product’s revenue or contribution to the business. Larger bubbles indicate more profitable or impactful products.
How do I access the BCG Matrix template in Creately?
You can access the BCG Matrix template by logging into Creately, searching for "BCG Matrix" in the template library, and selecting the one that suits your needs. The template is customizable and easy to use.
Can I change the color of quadrants or bubbles in Creately’s BCG Matrix template?
Yes, you can fully customize the BCG Matrix in Creately. You can change the colors of the quadrants, bubbles, and text to fit your branding or presentation style. This helps make the matrix more visually appealing and aligned with your analysis.
