BCG Matrix Template

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BCG Matrix Template

The BCG Matrix Template, also known as the Growth-Share Matrix, is a strategic tool developed by the Boston Consulting Group to help organizations analyze their business units or product lines. This template divides products into four quadrants based on their market growth rate and relative market share: Stars, Question Marks, Cash Cows, and Dogs. Stars represent high-growth, high-share products that may require heavy investment to maintain their position but have the potential to generate significant returns. Cash Cows, with high market share in a low-growth industry, generate stable cash flows with little investment needed. Question Marks, with low market share in high-growth markets, require strategic decisions about whether to increase investment or divest, while Dogs, with low growth and share, may be candidates for divestiture.

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