VRIO Analysis

Achieve Sustainable Competitive Advantage

Identify and evaluate your company resources and collaborate effectively to discover unique competitive advantages.

  • Easy-to-use visual canvas to visualize your entire analysis and understand competitive advantages and weaknesses
  • Customizable VRIO analysis templates to get a head start on the research
  • Advanced collaboration features to work with your peers effectively in real-time
  • Advanced presentation capabilities to present your findings to key stakeholders
VRIO Analysis
National Geographic
Discover Strategic Insights Faster

Discover Strategic Insights Faster

Discover Strategic Insights Faster

Migrate any type of data on your company or your competitor’s resources and capabilities from other sources to visualize on the canvas for easier analysis.

Import reports, screenshots, and images, and attach key documents with in-app previews to centralize all information and assets needed for decision-making.

Built-in brainstorming tools such as mind maps and post-it note walls to capture, group, and analyze ideas during research and discussions.

Add detailed docs, attachments, links and more via the notes feature on resources to capture their competitive implications and possible potential for improvements.

Use tables with advanced customizability to list all your resources and capabilities and the VRIO analysis results attributed to them.


Streamline Your Situational Analysis

Streamline Your Situational Analysis

Multiple strategic planning templates and frameworks to jump start your planning process; PESTLE analysis, Porter’s five forces, balanced scorecards, SWOT analysis, & more.

Powerful diagramming capabilities to transform your strategies into actionable plans and break them into manageable goals.

Simple drag and drop tools to create dynamic presentations, dashboards, reports, and scorecards to onboard stakeholders.

Streamline Your Situational Analysis
Collaborate in Real-Time, Anytime, Anywhere

Collaborate in Real-Time, Anytime, Anywhere

Collaborate in Real-Time, Anytime, Anywhere

Real-time cursors for any number of participants to collaborate with team members on a shared canvas.

Video conferencing baked into the platform to feel like you are in the same room even when you are working remotely.

Comment with context, have discussions and follow ups on the same canvas. Async!

Full version history to keep track of key points during each iteration of your strategic planning process. Branch out from an earlier version if needed at any time.

​​Multiple access levels and roles to streamline managing, sharing, editing, and reviewing your strategy plans.


Keep Your Projects on Track

Keep Your Projects on Track

Prioritization grids to visually rank ideas for effort and impact to prioritize and focus on initiatives that matter the most.

Frames for Kanban boards, timelines, grids, and more to visually arrange your plans and create a view for your own working style on the canvas.

Built-in project management tools and integrations to popular task management platforms to keep your team work flowing.

Assign tasks to complete items in context. Link tasks to or from other project management tools seamlessly.

Set estimated times and due dates for tasks and allocate resources based on availability and skill sets.

Keep Your Projects on Track



Visualize process and user insights with AI templates

Visualize process and user insights with AI templates

Accessing Creately VIZ

    What Is a VRIO Analysis?

    VRIO is a methodology for analyzing resources within an organization based on traits. This categorization then helps organizations identify the company resources that provide competitive advantages. There are four dimensions that make up the framework, which are referred to as VRIO: Valuable, Rare, Inimitable, and Organized.

    How to Do a VRIO Analysis?

    • Collaborate with the team and identify current resources. They can include human resources, financial resources, material or non-material resources.
    • Once you’ve identified your key resources or capabilities, run them through the VRIO framework.
    • Categorize them under competitive parity, temporary competitive advantage, unused competitive advantage, and long-term competitive advantage. Use Creately’s VRIO Analysis templates to easily visualize this.
    • If needed, invite your colleagues to the same workspace and work in real-time - as if you’re working from the same room. Use Creately’s in-built video conferencing to speak to your colleagues while working on the analysis.
    • Determine which resources will benefit you more and which ones will help you increase your advantage. Find ways to move resources from lower levels to higher levels.
    • Create a strategic plan to make use of your unused competitive advantages.
    • Export your analysis in JPEG, SVG, PNG or PDF formats or share with colleagues for real-time feedback collection.
    • Present your analysis to key stakeholders with Creately’s advanced presentation capabilities. Share an edit/review diagram link with others so anyone can easily access it to monitor the progress.