More Creative Matrix Templates and Examples

Creative Matrix Example

Creative Matrix Example

Creative Matrix Template

Creative Matrix Template

Innovation Matrix

Innovation Matrix

Empathy Map

Empathy Map

Dmaic Template

Dmaic Template

Creately helps you do this with

Pre-designed templates for Creative Matrix charts to easily get you started
Easy drag and drop functionality to add and modify ideas
Share with others in your team for real-time collaboration and group editing
Export your diagrams as PNGs, SVGs, or JPEGs for publishing or embedding in documents, presentations, etc.

Guide and Best Practices

A Creative Matrix is a grid where each cell represents the intersection of two disparate categories. It’s a way to structure brainstorming in order to generate a bulk of ideas, stimulate cross-pollination, find new solutions where topics intersect and break away from conventional thinking. It usually uses columns as categories related to people (e.g., personas, market segments, or problem statements) and the rows as categories for enabling solutions (e.g., technologies, environments, or policies).

How to Create a Creative Matrix

  • Begin by selecting a pre-made template from Creately that lets you easily begin the process
  • Start with a problem or a ‘how might we…’
  • In the columns list down your consumer segments, user types, actors or personas.
  • In the rows list the categories or components of your business-related to your customer
  • The cells of this grid represent the intersection of each customer segment and category. During ideation, this forces participants to consider a variety of circumstances they might not have otherwise.
  • Get the team to list out as many ideas as possible for each intersection. A facilitator organizes suggestions and groups similar ones together.
  • Once the brainstorming is complete and ideas are up on the grid, each participant should talk through a few of their own ideas. This encourages participants to empathize with their teammates’ thought processes. It’s important to discuss, challenge and refine ideas, as this is how concepts are stress-tested and developed.
  • Decide on what ideas to progress with, depending on the nature of your parameters, problem statement and outputs, next steps could be to elaborate ideas further using tools like the lean business canvas or storyboarding

More templates and visual ideas for brainstorming

Startup lean canvas

Startup lean canvas

Consumer Trend Canvas

Consumer Trend Canvas

Lean Ux Templates

Lean Ux Templates

Six Thinking Hats Template For Brainstorming

Six Thinking Hats Template For Brainstorming

Mind Map for Design Thinking

Mind Map for Design Thinking

Storyboard Template

Storyboard Template

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Works with the tools you love