Creative Matrix Templates

Online Creative Matrix Templates to generate many ideas in a short amount of time. Stimulates cross-pollination and allows teams to discover new ideas at the intersection of two disparate categories.

Predesigned templates for Idea generation
Easily organize your thoughts and discover new opportunities
Move ideas, make comments, and collaborate with teams on a single infinite canvas
Add references, images and inspirations with built-in Google image search, and diagramming shortcuts for easy drawing
Export in SVG, PDF, PNG, and JPEG image formats for embedding, sharing, publishing, and printing

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More Creative Matrix Templates and Examples

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Creately helps you do this with

Pre-designed templates for Creative Matrix charts to easily get you started

Easy drag and drop functionality to add and modify ideas

Share with others in your team for real-time collaboration and group editing

Export your diagrams as PNGs, SVGs, or JPEGs for publishing or embedding in documents, presentations, etc.

Guide and Best Practices

A Creative Matrix is a grid where each cell represents the intersection of two disparate categories. It’s a way to structure brainstorming in order to generate a bulk of ideas, stimulate cross-pollination, find new solutions where topics intersect and break away from conventional thinking. It usually uses columns as categories related to people (e.g., personas, market segments, or problem statements) and the rows as categories for enabling solutions (e.g., technologies, environments, or policies).

How to Create a Creative Matrix

Begin by selecting a pre-made template from Creately that lets you easily begin the process
Start with a problem or a ‘how might we…’
In the columns list down your consumer segments, user types, actors or personas.
In the rows list the categories or components of your business-related to your customer
The cells of this grid represent the intersection of each customer segment and category. During ideation, this forces participants to consider a variety of circumstances they might not have otherwise.
Get the team to list out as many ideas as possible for each intersection. A facilitator organizes suggestions and groups similar ones together.
Once the brainstorming is complete and ideas are up on the grid, each participant should talk through a few of their own ideas. This encourages participants to empathize with their teammates’ thought processes. It’s important to discuss, challenge and refine ideas, as this is how concepts are stress-tested and developed.
Decide on what ideas to progress with, depending on the nature of your parameters, problem statement and outputs, next steps could be to elaborate ideas further using tools like the lean business canvas or storyboarding