Conceptual Framework

Your Visual Research
Planning Aid

Visualize and explore the relationships between interdependent variables to bring clarity and context to your research theories.

  • Extensive template library complying with
    several styles of conceptual frameworks
    to visualize your data in multiple ways
  • Import data from multiple sources to a single
    infinite canvas
  • Real-time visual collaboration to ideate and
    brainstorm with your team
Conceptual Framework
National Geographic
Integrate Different Data Sources and Analyze on a Single Platform

Integrate Different Data Sources and Analyze on a Single Platform

Integrate Different Data Sources and Analyze on a Single Platform

Create mind maps with intelligent formatting to brainstorm on multiple topics, analyse data from multiple sources or explore a single idea in depth.

Import data with ease from Excel, spreadsheet or CSV to centralize all of your information onto one infinite canvas.

Embed documents and assets with in-app previews to provide in-depth context to your data to determine requirements and make quick decisions.

Add detailed notes to each element on the canvas to plan and capture decisions and to show necessary information inline.


Visualize Data to Identify Relationships Between Independent and Dependent Variables

Visualize Data to Identify Relationships Between Independent and Dependent Variables

An extensive library of customizable diagramming templates to represent interdependencies between variables.

Simple to use drag and drop tools to support intelligent drawing and save time with quick editing.

Purpose designed diagram tools to enable super-smooth visualization of components.

10,000+ professional shape library and customizable color palettes to organize data for easier comprehension.

Visualize Data to Identify Relationships Between Independent and Dependent Variables
Research Together with Intelligent Tools

Research Together with Intelligent Tools

Research Together with Intelligent Tools

Real-time cursors for any number of participants. Collaborate with team members on a shared canvas.

Video conferencing baked into the platform to feel like you are in the same room.

Comment with context, have discussions and follow-ups on the same canvas. Async!

Embed your visualizations in any site or intranet or share with anyone via an email or link invite to collaborate on.

Version history to save and revert back to each iteration to streamline reviewing and revising going forward.


Analyze, Decide and Reimagine

Analyze, Decide and Reimagine

Use multi-perspectives of the same data models to analyze different scenarios and arrive at conclusions.

Import custom data sets to visualize multiple connections among variables on the same canvas.

Audit logs of all actions within users to ensure compliance and data security.

Easy accessibility with automatic saving capabilities to ensure you can access your work anytime, from any device.

Analyze, Decide and Reimagine



Visualize process and user insights with AI templates

Visualize process and user insights with AI templates

Accessing Creately VIZ

    What is a Conceptual Framework?

    Conceptual frameworks are used in the process of conducting research to illustrate the theories that the research intends to present. It is a visual representation of relationships between dependent and independent variables. The conceptual framework is developed based on the findings of the literature review of the topic.

    How to Make a Conceptual Framework?

    • Select a topic for your research and develop the literature review based on the existing theories and literature relating to the topic.
    • When writing the literature review, be mindful to select reliable sources to gather information, such as scholarly journals, recognised electronic sources and critically acclaimed books.
    • Identify specific variables pertaining to the topic or the theory you intend to present. Examine the relationships between these variables and study their implications on each other.
    • Determine how the theory you are posing can add new information to the topic and refine your arguments with survey findings and evidence from the literature review.
    • The conceptual framework can be created in the form of a flowchart, mind map, concept map or process diagram to display your Hypothesis and the chain of variables. Use shape data to store in-depth information about each variable and their influence.
    • When presenting the conceptual framework, include a section to display your research methodology.
    • When conducting the research if you come across any evidence that may disprove your theory, return to the conceptual framework and revise it accordingly.
    • Conceptual frameworks visualised with Creately can be shared easily by embedding it in a website, via viewable or editable links or by exporting in PDF, JPEG, PNG or SVG formats.