More BCG Matrix Examples and Templates

BCG Matrix Template

BCG Matrix Template

BCG Matrix Examples

BCG Matrix Examples

BCG Matrix Growth Share Matrix

BCG Matrix Growth Share Matrix

5 Whys Template for Design Thinking

5 Whys Template for Design Thinking

Meeting Organizer Template

Meeting Organizer Template

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Guide and Best Practices

The BCG matrix is a tool that helps organizations analyze the performance and position of their different product lines or business units. The results of the analysis are used to determine where to allocate resources.

How to use the BCG matrix

  • Choose an area or unit to be analyzed using the BCG matrix. This could be a product line, individual brand or business unit, or the business as a whole.
  • Based on the area you chose for the analysis, define the market. Be careful as to identify and select the relevant and correct market for the unit.
  • Create a matrix or choose one from the Creately BCG matrix examples. You can customize these online according to your analysis with your team.
  • Calculate the relative market share for the chosen unit, based on market share or revenue. The measurement should be plotted on the x-axis.
  • Estimate the growth rate of the industry with the help of industry growth reports. This measurement should be plotted on the y-axis.
  • Place the units you are analyzing on the appropriate box based on where they belong in the market share and growth.
  • Invest in the products in the Stars quadrant, consider phasing out the Dogs, milk the Cows and allocate experimental funds for the Question Marks.
  • Export your diagram so you can embed it in your internal websites or the intranet. Or you can simply share a diagram edit/ review link with the key people involved.

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Finance Acquisition Value Chain Model

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