More BCG Matrix Examples and Templates

BCG Matrix Template

BCG Matrix Template

BCG Matrix Examples

BCG Matrix Examples

BCG Matrix Growth Share Matrix

BCG Matrix Growth Share Matrix

5 Whys Template for Design Thinking

5 Whys Template for Design Thinking

Meeting Organizer Template

Meeting Organizer Template

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Pre-designed templates for doing the BCG analysis
Easy drawing and diagramming tools for extending your BCG matrix
Share with others in your team for real-time collaboration and group editing
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Guide and Best Practices

The Boston Consulting Group (BCG) matrix is a tool that helps organizations analyze their different product lines or business units. The results of the analysis is used to determine where to allocate resources.

How to use the BCG matrix

  • Choose an area or unit to be analyzed using the BCG matrix. This could be a product line, individual brand or business unit, or the business as a whole.
  • Based on the area you chose for the analysis, define the market. Be careful as to identify and select the relevant and correct market for the unit.
  • Create a matrix or choose one from the Creately BCG matrix examples. You can customize these online according to your analysis with your team.
  • Calculate the relative market share for the chosen unit, based on market share or revenue. The measurement should be plotted on the x-axis.
  • Estimate the growth rate of the industry with the help of industry growth reports. This measurement should be plotted on the y-axis.
  • Place the units you are analyzing on the appropriate box based on where they belong in the market share and growth.
  • Invest money in the products in the Stars quadrant, don’t waste money on the Dogs, milk the Cows and allocate experimental funds for the Question Marks.
  • Embed the BCG matrix created in your intranet or other internal websites using the Creately Viewer so the key people involved can easily access it.

More templates and visual ideas in doing a BCG analysis

GROW Model to Coach New Employees

GROW Model to Coach New Employees

PESTLE Analysis for Business Analysis

PESTLE Analysis for Business Analysis

Finance Acquisition Value Chain Model

Finance Acquisition Value Chain Model

Action Priority Matrix

Action Priority Matrix

Perceptual Map for Competitive Analysis

Perceptual Map for Competitive Analysis

Pick Chart for Kaizen

Pick Chart for Kaizen