Working from Home? All our team plans are now 50% off with the coupon code ‘WFH-TEAMS’. Get the guide and the offer.

More AIDA Model Examples and Templates

AIDA Model

AIDA Model

AIDA Model Template

AIDA Model Template

Porter's Diamond Model

Porter's Diamond Model

RATER Model

RATER Model

Four Ps of Marketing

Four Ps of Marketing

Creately helps you do this with

Pre-designed templates for AIDA model
Easy drawing and diagramming tools for marketing strategy planning
Share with others in your team for real-time collaboration and group editing
Export your diagrams as PNGs, SVGs, or JPEGs for publishing or embedding in documents, presentations, etc.

Guide and Best Practices

Also referred to as the purchase funnel, the AIDA model is a principle widely used in marketing and advertising. It describes the stages an individual goes through during the buying process to become a customer. There are 4 stages and they include Attention, Interest, Desire, and Action. It helps in making marketing communication effective.

AIDA Model Explained

  • The AIDA model can be used to produce any type of marketing/ advertising material, including blog posts, websites, emails, and even TV or radio ads. The following are the steps you need to take in each of the four stages of the AIDA model.
  • Attention: in this step, you need to consider how to attract the attention of the consumer and create brand awareness. To do this, you need to first learn about your target audience; their needs, goals, interests, problems, etc. With the help of that knowledge, you can create content relevant to them and thus grab their attention and pique their interest to learn more about your product or service.
  • Interest: once you have gained their interest, they will need to know more about your product/ service, how you can help them, and what options are available to them. So in this stage, focus on providing the product message in an engaging way by highlighting product benefits, social proof, etc. Be careful about the way you present the information here as well; break up the text, use bullet points, and use illustrations to create more engaging content.
  • here, work out how to make consumers desire your product or service. Now that you have the interest of the consumer, how do you move them forward from ‘I like it’ to ‘I want it’. To do this successfully, make them understand how your solution can actually fulfill their needs, share tips and advice to their problems, highlight product features, offer them timely, relevant content via newsletters, etc.
  • Action: in this stage, you need to focus on getting the consumer to take action (i.e. subscribe to your blog, make an inquiry or make a purchase). In order to persuade them to take the next step, you need to place apt CTAs in the right places on your website such as in the home page, product pages, plans page, etc.

More templates and visual ideas for marketing planning

Weisboard's Six Box Model

Weisboard's Six Box Model

Five Product Levels

Five Product Levels

Brand Equity Model Template

Brand Equity Model Template

Customer Journey Map Template

Customer Journey Map Template

B2B Buyer Persona

B2B Buyer Persona

Marketing Action Plan

Marketing Action Plan

Works with the tools you love

Thoughtfully designed integrations with the platforms you use every day

Works with the tools you love