User Persona Creator

Better Understand Target Audiences

Visually represent user archetypes and better understand your customers.

  • Pre-built user persona templates to get a quick start
  • Real-time collaboration to get your team involved
  • Infinite canvas for centralizing all user information
User Persona Creator
National Geographic
Easily Analyze Customer Behavior

Easily Analyze Customer Behavior

Easily Analyze Customer Behavior
  • Intuitive visual tools to represent multiple facets of customer behavior.

  • Multiple user persona templates for various scenarios.

  • Add images, docs, data fields and notes to provide more context to a user persona.

  • Custom styling and formatting options for professional designs.


Seamless Collaboration and Sharing

Seamless Collaboration and Sharing
  • Interactive meeting options with whiteboard features to work on projects in real-time.

  • Real-time cursors for any number of participants to collaborate with teams.

  • Comment with context, have discussions and follow-ups on the same canvas. Async!

  • Multiple access & role levels to share, review, and edit your data.

Seamless Collaboration and Sharing
Create Seamless Customer Experiences

Create Seamless Customer Experiences

Create Seamless Customer Experiences
  • Link to empathy maps, journey maps & more to better understand user behavior.

  • Augment your customer persona with real-world data to develop deeper understanding.

  • Assign tasks, roles & action items on the canvas to execute improvement ideas.

  • Export user personas in multiple formats or embed them in any site, intranet, or app.

What is a User Persona?

What is a User Persona?

User personas are fictional characters, which we create based upon research data in order to represent our customers and understand their buying behaviors. It is based on research and data about the behaviors, motivations, goals, pain points, and demographics of a specific user group. User personas are used in design, product development, and marketing to understand and empathize with the target audience.

How to Collaborate on Creating a User Persona?

  1. Put together a team of stakeholders from different teams including product managers, designers, marketers, and researchers. Add them as collaborators on the Creately workspace. Use real-time mouse cursors and synced previews to easily track the changes other participants make in the workspace.

  2. Identify the users/customers to be included in the user persona. Analyze the data to identify patterns and common characteristics of different user groups.

  3. Determine factors that need to be added such as personal details, education, interests, goals, preferences etc.

  4. Use the data to create detailed representations of the target user, including demographics, behavior patterns, pain points, and goals. You can pick a Creately online user persona template to get started quickly. Once you have selected the Creately template, start adding the identified details for each section.

  5. Style your user persona and add the user’s image or add resources/references if necessary. Use different colors to highlight important sections. With Creately, you can quickly style your template with attractive and professional color themes.

  6. Share your user persona with the team/leads to discuss the priority of the execution plan and modify the details if required. Gather their feedback with contextual comments on Creately.

  7. Use the feedback to refine and update the personas as necessary. Clearly communicate the personas to all stakeholders and ensure that everyone understands their role in creating a positive experience for the target user.

  8. Use the personas as a guide for product development, design, and marketing decisions to ensure that the customer experience meets the needs and expectations of the target user. You can export your user persona as SVGs, PNGs, JPEGs, or PDFs for printing, sharing, publishing, or presentations. You can also share it with anyone via email.

Better Organize Your User Research with These Templates

B2C Buyer Persona

B2C Buyer Persona

B2B Buyer Persona

B2B Buyer Persona

User Persona Template for User Research

User Persona Template for User Research

Customer Profile Template

Customer Profile Template

FAQs About the User Persona Creator

What is a user persona creator?
A user persona creator is a tool or software that helps companies create user personas. It enables users to gather data about their target audience, such as demographics, behavior patterns, and pain points, and use this information to build a comprehensive and accurate representation of the target user. A user persona creator typically includes features such as templates, customization options, data migration, and collaboration tools.
What are the benefits of using a user persona creator?
  • A user persona creator helps easily to gather data about their target audience and build a comprehensive representation of the target user.
  • User persona creators typically include collaboration tools that allow stakeholders to share and provide feedback on the personas, leading to better alignment and a shared understanding of the target user.
  • It can streamline the research process by collecting data from multiple sources and providing an organized framework for analyzing and presenting the data.
How to add my team to collaborate on creating a user persona?
Creately’s user persona creator allows you to collaborate with multiple stakeholders or team members at the same time. You can add collaborators as editors or viewers based on their role in the project, managing how they interact. Simply go to collaborator settings under the workspace share options and invite collaborators by inserting their email addresses and selecting their role as editor or viewer.
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Why is Creately a Better User Persona Creator
Creately is the intelligent visual platform enabling visual collaboration, knowledge management and project execution.
Why is Creately a Better User Persona Creator
Infinite Visual Canvas
Real-Time Collaboration
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