PEST Analysis Tool

Understand the ‘Big Picture’ of Business

Understand macro economic factors that affect your business and develop innovative strategies to turn threats into opportunities.

  • PEST analysis frameworks and templates to get you started
  • Easy-to-use visual canvas for brainstorming and planning sessions
  • Real-time collaboration to engage seamlessly with stakeholders
PEST Analysis Tool
National Geographic
Identify External Factors at a Glance

Identify External Factors at a Glance

Identify External Factors at a Glance

Whiteboard with built-in diagramming tools to visually analyze industry trends, competitor strategies and consumer behaviors.

Multiple frameworks and templates for environmental scanning, competitor analysis, strategic planning and more.

Brainstorming tools like mind maps, SWOT diagrams and post-it note walls for analyzing markets and generating innovative strategies.

Configurable color themes to differentiate between and highlight individual external factors based on different categories.


Brainstorm and Strategize Effortlessly

Brainstorm and Strategize Effortlessly

Bring market research and customer survey data from other sources into a single canvas to visualize and connect information together.

Built-in tools to create dynamic and interactive presentations, reports and dashboards for stakeholders.

Import images and vectors onto the canvas and embed documents with in-app previews to provide more context with relevant resources.

Add detailed docs, attachments, links and more via the notes feature on each element to capture details and the big picture in a single space.

Brainstorm and Strategize Effortlessly
Collaborate and Plan Together

Collaborate and Plan Together

Collaborate and Plan Together

Real-time cursors for any number of participants. Work with teammates on a shared canvas.

Video conferencing baked into the platform to feel like you are in the same room.

@mention comments to direct people to get things done or clarify things and comment threads to have discussions and follow-ups on the same canvas.

Multiple access levels and roles to streamline managing, sharing, editing and reviewing your plans and strategies.


Create a Comprehensive Execution Plan

Create a Comprehensive Execution Plan

Built-in tools to quickly organize your ideas and plans and create interactive presentations for stakeholders.

Prioritization grids to visually rank selected factors based on the degree of influence and impact.

Multiple app integrations to help you import and export data across teams on different platforms.

Multi-perspective modeling to easily re-use the same core model and visualize from multiple perspectives to gain more insights.

Export your PEST analysis diagrams in JPEG, PNG, PDF and SVG formats or enable link sharing to embed on any site.

Create a Comprehensive Execution Plan

What Is a PEST Analysis?

PEST analysis is a framework used to analyze the impact of macro economic factors on a particular business. PEST stands for political, economic, social and technological. Using this tool, an organization can assess external factors that influence its operations, and create strategies to become more competitive and relevant in the market.

How to Conduct a PEST Analysis?

  • Firstly, gather relevant data relating to potential factors under the main categories in PEST - political, environmental, social and technological.
  • You may collect data by conducting surveys and research or by importing data from an internal CRM system or sales funnel. You can also link relevant documents to your workspace on Creately to easily compile all relevant data.
  • Use color themes and shapes with context to easily highlight and differentiate each individual factor of the analysis for an in-depth breakdown of the chosen factors.
  • Share and Collaborate with colleagues to conduct brainstorming sessions and strategy meetings within your workspace to complete your analysis with inputs from multiple teams.
  • Finalize your document and easily share it with the relevant stakeholders by import/export, embedding into emails or integrating into various platforms.