PEST Analysis Tool

Understand the Business Environment

Understand macro economic factors that affect your business and develop innovative strategies with your team to overcome challenges.

  • PEST analysis frameworks and templates to get you started
  • Easy-to-use visual canvas for brainstorming and planning sessions
  • Real-time collaboration to engage seamlessly with stakeholders
PEST Analysis Tool
National Geographic

Identify External Factors at a Glance

Identify External Factors at a Glance
  • Whiteboard to analyze industry trends, competitor strategies, and consumer behaviors.

  • Frameworks and templates to conduct competitor analysis, strategic planning, and more.

  • Ideate with brainstorming tools like mind maps, SWOT diagrams, and sticky notes.

  • Highlight individual external factors with configurable color themes.

Identify External Factors at a Glance
Connect Information and Strategize Effortlessly

Connect Information and Strategize Effortlessly

Connect Information and Strategize Effortlessly
  • Bring in data from multiple sources into one workspace for investigation and analysis.

  • Create presentations, reports, and dashboards for stakeholders with built-in tools.

  • Embed docs with in-app previews and import images and vectors for more context.

  • Add docs, attachments, links, and more via the notes panel to capture the big picture.


Collaborate and Plan Together

Collaborate and Plan Together
  • Work with teammates on a shared canvas with real-time cursors for all participants.

  • Have discussions on the same canvas with @mention comments and comment threads.

  • Manage, share, edit and review plans and strategies with access levels and roles.

Collaborate and Plan Together
Create a Comprehensive Execution Plan

Create a Comprehensive Execution Plan

Create a Comprehensive Execution Plan
  • Visually rank external factors based on influence and impact with prioritization grids.

  • Import and export data across different platforms through multiple app integrations.

  • Visualize a core model from multiple perspectives with multi-perspective modeling.

  • Export diagrams in JPEG, PNG, PDF and SVG formats or enable link sharing to embed on any site.


Generate an In-Depth PEST Analysis with AI in Seconds

  • Customized analysis based on description

    Describe your company to VIZ and let it generate a customized and comprehensive PEST analysis for you in no time.
  • Work with VIZ to uncover strategic insights faster

    Collaborate with VIZ to analyze external factors affecting the business. Ask it questions and visualize solutions as you go.
  • Get a multi-perspective view on things

    Transform your PEST analysis into other strategic frameworks with VIZ to assess your business landscape better.
  • Speed up strategy development with AI

    Create action plans and map decisions to implement identified solutions with Creately VIZ in an instant.
Visualize process and user insights with AI templates
Visualize process and user insights with AI templates
What is a PEST Analysis?

What is a PEST Analysis?

PEST analysis is a framework used to analyze the impact of macro economic factors on a particular business. PEST stands for political, economic, social and technological. Using this tool, an organization can assess external factors that influence its operations, and create strategies to become more competitive and relevant in the market.

Why is a PEST Analysis Important for a Team in Strategic Planning?

  • A PEST analysis helps teams to identify opportunities and threats. By looking and analyzing the political, economic, social and technological factors that affect the industry, teams can pinpoint emerging trends and changes.

  • By studying the external environment, teams can plan for future opportunities or threats better by adjusting the business strategies.

  • Teams can gain a better understanding of the market that the business is operating in. They can figure out consumer and market trends, changes in the market to respond appropriately.

  • Teams can take necessary steps to manage risks by identifying potential threats to the business. This may include developing contingency plans or making certain investments.

  • A PEST analysis can help teams to make better and informed decisions about strategic investments, expansions, and other business initiatives.

How to Conduct a PEST Analysis with Your Team?

  1. Define the scope of the analysis

As the first step, together with your team, decide what specific areas of the organization you want to evaluate with the PEST analysis. It is best to have team members joining from various departments to bring in multiple perspectives.

Use Creatley’s integrated conferencing facilities with Microsoft Teams, whiteboard and free hand drawing capabilities to carry out dynamic discussions and decide the way forward.

  1. Research and gather information

Divide the work among the team. Ask team members to gather relevant data relating to potential factors under the main categories in PEST - political, environmental, social and technological. Ensure that these factors impact the organization.

Share a workspace or folder with the team so that they can include all the gathered information in one central location. Use an already available PEST template or create one from scratch to start.

The team can collect data by conducting surveys and research or by importing data from an internal CRM system or sales funnel. Link relevant documents to the workspace on Creately to easily compile all relevant data.

  1. Identify key issues

Together with the team, review the information gathered and identify key issues that will likely have an impact on the organization.

Use color themes and shapes with context to easily highlight and differentiate each individual factor of the analysis for an in-depth breakdown of the chosen factors.

  1. Evaluate the impact of each issue

Assess the potential impact of each issue and prioritize based on their level of importance.

Collaborate with the team to conduct brainstorming sessions within the shared workspace to complete the analysis with inputs from multiple teams. Use dot voting and prioritization grids to evaluate the impact.

  1. Finalize the analysis

Finalize the analysis and easily share the workspace with the relevant stakeholders by importing/exporting, embedding into emails or integrating into various platforms. Ask other departments and teams to weigh in on the analysis.

Use in-line commenting, @mentions and sticky notes to provide feedback and have discussions and follow ups on the same canvas.

  1. Develop an action plan

Moving forward, based on the finalized analysis, the team should next work on putting together and strategizing an action plan to address the most significant issues and to mitigate their impact on the organization.

Conduct Your PEST Analysis with These Editable Templates

PEST Analysis Template

PEST Analysis Template

PEST Analysis

PEST Analysis

PEST Analysis for Competitor Research

PEST Analysis for Competitor Research

PEST Analysis For Situation Analysis

PEST Analysis For Situation Analysis

FAQs About the PEST Analysis Tool in Creately

How do I share my Creately PEST analysis workspace with others?
You can export your workspace as a PNG, JPEG, SVG, or PDF to print, publish or share. You can also share the workspace with others through the top left-hand corner ‘share’ button via an email or link.
Can I include documents, hyperlinks, or images in the workspace?
Yes, you can. Select an element from your PEST analysis and open the notes panel to include documents, relevant images, and assets, write down notes, add hyperlinks, and much more. If you want to include images or icons into the template space, expand the ‘plus’ button at the bottom left-hand corner of the workspace to open the shape library. There go to assets or icon tabs to import or select what you need. You can also use the built-in Google search to find the required graphics.
Why do a PEST analysis?

A PEST analysis is ideal if you want to understand the big picture of your business. It provides a macro-level understanding of how your business is impacted due to political, environmental, social, and technological factors. By looking into these factors, you can better plan and manage projects/organizations, arrange your marketing and look into development aspects. It would be best if you did a PEST analysis,

  • If you are starting a new business
  • If your business is changing or is having a significant issue
  • If you want to evaluate the market/project with changing external conditions
  • If you want to re-think your business strategy and how it fits
  • If you are a researcher and require an analysis to see external influences
What are some useful tips when conducting a PEST analysis?
  • Collaborate with your team and, if possible, experts to identify risks and get different perspectives.
  • Use SWOT analysis, Porter’s five forces, competitor analysis, and other useful tools to enrich your planning.
  • Don’t jump to conclusions by looking at past and present scenarios. Use a rating system to identify what most impacts your business/project.
  • Use quantitative data whenever possible.
  • Don’t get bogged down with over- and micro-analyzing. Select factors that are high-level.

You can use Creately’s whiteboard capabilities and other powerful collaboration tools to get everyone on the same page. It is always ideal to have a lively discussion to quickly narrow down essential factors. Use dot vote to identify and prioritize.

What is a PESTLE analysis? What is the difference between PEST and PESTLE?

PESTLE, sometimes written as PESTEL, stands for political, economic, social, technological, legal, and environmental (or ecological) factors. All these are critical macro-environmental factors, and PESTLE is used as a strategic tool to understand their impact on a business/project.

The PEST and PESTLE are both used as economic analysis tools. The only difference between the two is the additional two factors assessed by PESTEL, i.e., legal and environmental.

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