SOAR Analysis

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Guide and Best Practices

SOAR stands for Strengths, Opportunities, Aspirations, and Results. It is a strategic planning tool that organizations use to analyze their current strengths and opportunities and focus on the future aspirations and the related results for developing strategic goals. It engages employees across all functions and levels for their input.

How to use the SOAR analysis

Gather a team of employees from different levels and functional areas who can view the situation from various perspectives. The group can also include stakeholders, customers, partners, suppliers, etc.
Together analyze Strengths, Opportunities, Aspirations, and Results in relation to your organization. You can use a SOAR analysis template to organize the data you brainstorm and gather.
Additionally, you can have a set of questions based on each element to guide the brainstorming session. Or you can use a questionnaire for each participant; the answers can be analyzed together later in the session.
In the first step of the analysis, focus on the strengths of the organization. Strengths could be what the organization excels in, its achievements, what differentiates it from competitors, etc.
Next look into the opportunities that exist within the internal or external environment of the organization. You may be able to find opportunities in new market trends, new collaborations or convert a threat into a profitable opportunity.
When considering the Aspirations of the organization, specify its ambitions. What does the organization want to gain in the future? What does it want to be? What’s its vision?
Results in the SOAR analysis refers to the tangible and measurable outcomes that will indicate that the goals have been met.
Want to take a printout of your SOAR analysis? Or share it with stakeholders or embed it in your internal wiki? Download it as a PNG, SVG or PDF.

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