Product Market Fit Canvas

Create Products the Market Needs

Easily identify how your products align with market needs for better design, position, and strategy.

  • Multiple templates to plan, design and strategize your product launches
  • Real-time collaboration for seamless team work and insight generation
  • Export in SVG, PDF, PNG, and JPEG image formats for embedding & publishing
Product Market Fit Canvas
National Geographic
Take Advantage of Gaps in The Market

Take Advantage of Gaps in The Market

Take Advantage of Gaps in The Market

Simple drag and drop tools to brainstorm ideas around market conditions.

Integrate data from multiple sources to identify your minimal viable product.

Built-in tools to create dynamic and interactive presentations, reports, and dashboards to communicate to all stakeholders.


Identify Your MVP

Identify Your MVP

Multiple templates and frameworks to establish a differentiated positioning strategy.

Online whiteboard with built-in collaborative brainstorming tools to capture and organize input from stakeholders.

Add detailed docs, attachments, links and more via the notes feature to identify business opportunities, strengths, and weaknesses of product ideas.

Identify Your MVP
Align Team Efforts

Align Team Efforts

Align Team Efforts

Multi-user collaboration with asynchronous editing and automatic conflict resolution to connect remote teams together and devise large marketing plans.

Comment with context, have discussions and follow-ups on the same canvas. Async!

Video conferencing baked into the platform to feel like you are in the same room.

Multiple access levels and roles to streamline managing, sharing, editing, and reviewing your ideas, plans, and strategies.

What Is a Product Market Fit Canvas?

A product-market fit canvas is a measure of how well a product aligns with the market’s need for that product. It provides a holistic understanding of how consumers use and desire a product. It allows you to think about different aspects of your product and market and ensure you create something that has real-world utility.

A product-market fit canvas gets everyone involved in the lifecycle of the product in one place and helps generate insights that can inform everything from product design to sales strategy.

How to Use a Product Market Fit Canvas?

  • Start by opening a predesigned template on Creately.
  • Invite others to the canvas, to get their inputs and discuss ideas. This can be done in real-time with in-built video conferencing on Creately’s infinite canvas.
  • The column on the left represents your customer and the column on the right represents your product or service.
  • Begin by filling out the information about your customer in the columns on the left. Note that you may want to do this before launching a product or service. Answer important questions like, ‘Who is your typical customer? How do they acquire your product? How do they get value out of it?’
  • Then fill out the column on the right by answering questions like, ‘What alternatives are currently available? How does your product solve a problem? How will you measure success?