More Perceptual Map Templates and Examples

Perceptual Map for Competitive Analysis

Perceptual Map for Competitive Analysis

Perceptual Map For Situation Analysis

Perceptual Map For Situation Analysis

Blank SWOT Arrows Template

Blank SWOT Arrows Template

Pestle Analysis For Situation Analysis

Pestle Analysis For Situation Analysis

Porters Five Forces Diagram For Situation Analysis

Porters Five Forces Diagram For Situation Analysis

Creately helps you do this with

Pre-designed templates for understanding competitor positioning
Easy drawing and diagramming tools for creating perceptual maps
Share with others in your team for real-time collaboration and group editing
Export your diagram as high-quality images or PDFs to include in PowerPoint presentations and Word docs

Guide and Best Practices

Also known as the product positioning map, the perceptual map is a tool that helps visualize how various products are perceived by customers. It helps to understand a brand’s competitive positioning.

How to create a perceptual map

  • Depending on your topic of interest pick your determinant attributes which should be important to the customer’s experience.
  • Carry out surveys to collect information on how your customers and potential customers feel about using your product and that of your competitors. Survey questions should focus on the attributes you selected earlier.
  • Analyze the data you have collected from the survey. Understand the differences in how consumers feel about the competitors products.
  • Given the determinant attributes you have selected, give each of your competitors a score. The score should represent what the average consumer feels about the brand.
  • Using a Creately perceptual map template, visually represent the position of each brand based on the score given to them.
  • Share the completed perceptual map with your stakeholders to analyze it. Through Creately, they can share their opinions right on the diagram as comments.
  • With the Creately Viewer, you can embed your diagram in websites, blogs or intranet. This will give everyone quick access to an always updated perceptual map.

More templates and visual ideas for visualizing a product’s positioning

Swot Analysis For Situation Analysis

Swot Analysis For Situation Analysis

Market Segmentation Chart Template

Market Segmentation Chart Template

Marketing Dashboard Template

Marketing Dashboard Template

Marketing Tree

Marketing Tree

User Persona Template

User Persona Template

Target Market Diagram

Target Market Diagram