More Editorial Calendar Templates and Examples

Editorial Calendar Template

Editorial Calendar Template

Social Media Editorial Calendar

Social Media Editorial Calendar

Weekly Planner Template

Weekly Planner Template

Content Calendar Template

Content Calendar Template

Week Planner Template

Week Planner Template

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Guide and Best Practices

An editorial calendar is a tool that is used to plan and organize the creation, publication, and promotion of content across relevant channels such as social media, blogs, email, magazines, etc. It helps visualize the workflow of content creators and provides a bird’s eye view of their schedule. Editorial calendars vary by the needs of the team and organization. However common elements include authors, target audience, delivery channels, publish dates, and content types.

How to Create an Editorial Calendar

  • Start by determining your business and marketing goals. Identify your business goals first. Once you understand how your content marketing efforts can help achieve these goals, your content marketing objectives will be clear.
  • Identify the types of content you should create in order to reach the marketing goals you have set.
  • Conduct research on your target audience to understand the types of content they prefer or are popular among them. This will help you be more strategic with your content.
  • With the information you have gathered on your target audience, and the marketing objective you have set, the next step is to come up with content ideas.
  • Gather your team to brainstorm around topics and headlines for the editorial calendar. Generate and prioritize ideas before you add them to the editorial calendar. You can use a mind map here to expand on your ideas effectively.
  • Monitor your content’s results and update and optimize your calendar accordingly.

More templates and visual ideas for content marketing

Audience Profile

Audience Profile

Business Action Plan

Business Action Plan

Content Distribution Strategy

Content Distribution Strategy

Blog Post Topics

Blog Post Topics

Communications Plan Template

Communications Plan Template

Marketing Action Plan

Marketing Action Plan

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