internal
Niraj Shah
Co-Founder, Chief Executive Officer and President
Executive
23 yr
4 reports
Wayfair Inc. ·W
Founder-led with operations centralized under a single president
Retailing · Fortune #358 · Functional structure · 12K employees · Boston, Massachusetts
View as of:
4
CEO span
↓ tighter than peers (avg 12)
4
Avg span
moderate
2
Max depth
2 levels
3.3 yr
Avg tenure
stable vs FY2024
50%
Internal hires
near industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$12.5B
Operating income
$17M
Net income
$-313000000
Total assets
$3.4B
Sourced from Wayfair Inc. DEF 14A · filed 2026-03-31 ↗ View on SEC
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Wayfair Inc. organizational chart
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Founder-led with operations centralized under a single president. This page maps Wayfair’s functional executive structure, highlights the concentrated President role, summarizes leadership tenure and recent changes, and compares Wayfair’s lean C-suite with major e‑commerce peers.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Hal Lawton joined as Board Director
Elected to the Board on November 6, 2025.
Source · See change logScenario views in the chart
- Add Chief AI Officer Create a dedicated Chief AI Officer role reporting to the CEO to centralize AI strategy currently spread across technology and risk oversight.
Atlas work this supports
- Connect Workday or UKG Get these analytics for YOUR org — tenure, span of control, headcount, automatically from your HRIS.
- Connect Salesforce Map your target accounts like this. Import contacts, visualize decision chains, plan multi-threading.
- Plan a Reorg Use this as a starting point. Model scenarios, compare structures, present options to your board.
The people
Who's running this
5 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
internal
Jon Blotner
President, Commercial and Operations
Commercial & Operations
1 yr
0 reports
Kate Gulliver
Chief Financial Officer and Chief Administrative Officer
Finance & Administration
5 yr
0 reports
Fiona Tan
Chief Technology Officer
Technology
4 yr
0 reports
Enrique Colbert
General Counsel and Secretary
Legal
3 yr
0 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 4 named executive officers disclosed. Bar length scales with total compensation.
Niraj Shah $280.8M
- Base salary
- $80K
- Stock awards
- $280.56M
- Other
- $210K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Jon Blotner $8.1M
- Base salary
- $250K
- Stock awards
- $7.88M
- Other
- $10K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Kate Gulliver $7.9M
- Base salary
- $250K
- Stock awards
- $7.66M
- Other
- $10K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Fiona Tan $9.5M
- Base salary
- $250K
- Stock awards
- $9.22M
- Other
- $10K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
The skin in the game
Beneficial ownership
Insider stock holdings and the company's ownership requirements for executives and directors. Disclosed in the most recent DEF 14A.
| Holder | Shares | % of class |
|---|---|---|
| Niraj Shah | — | — |
The businesses
How Wayfair Inc. divides the work
4 divisions report into the group CEO. Tile size scales with estimated headcount.
Commercial & Operations
7K employees
President, Commercial and Operations (Jon Blotner)
Oversees merchandising, supplier relationships, logistics and day-to-day operations across the platform.
Technology
3K employees
Chief Technology Officer (Fiona Tan)
Responsible for platform engineering, data, AI systems, cybersecurity and internal technology.
Finance & Administration
1K employees
Chief Financial Officer and Chief Administrative Officer (Kate Gulliver)
Manages finance, accounting, capital markets, real estate and administrative functions.
Legal
200 employees
General Counsel (Enrique Colbert)
Oversees legal, compliance, governance and corporate secretarial matters.
The thesis
Why this org is unusual
Wayfair’s most distinctive structural feature is that nearly all operating authority funnels through a single President of Commercial and Operations reporting directly to the founder-CEO.
This concentrates day‑to‑day execution—commercial strategy, merchandising, logistics and operations—under Jon Blotner, while the CEO remains deeply involved in strategy and capital allocation.
The structure is otherwise highly functional. Technology, finance/administration, and legal all report directly to Niraj Shah, producing a relatively tight CEO span compared with other large internet retailers. Notably, there is no standalone COO; instead, operational scope is embedded in the President role, reflecting Wayfair’s preference for consolidated execution leadership rather than layered operational management.
- No standalone COO role
- Founder-CEO with unusually low cash salary
- Operations centralized under single President
The comparison
How Wayfair Inc. stacks up
Compared with peers like Amazon, eBay and Etsy, Wayfair operates with a smaller C‑suite and a more centralized operating model. Amazon and Walmart both use multiple business-unit CEOs or segment presidents, while Wayfair maintains a single enterprise P&L with functional leaders reporting to the CEO. Relative to …
Current signals
What changed recently
The most consequential recent change was elevating Jon Blotner into a consolidated President role overseeing all commercial and operational functions.
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
DEF 14A filed 2026-03-31
- CEO
- Niraj Shah
- CEO span
- 4
- C-suite
- 4
- Avg tenure
- 3.3 yr
Operations consolidated under a single President reporting to the founder-CEO.
Named executive officers (4)
- Niraj Shah - Chief Executive Officer since 2002
- Jon Blotner - President, Commercial and Operations since 2025
- Kate Gulliver - Chief Financial Officer since 2020
- Fiona Tan - Chief Technology Officer since 2021
FY2024
DEF 14A filed 2025-03-28
- CEO
- Niraj Shah
- CEO span
- 5
- C-suite
- 5
- Avg tenure
- 3.8 yr
Pre‑promotion structure with separate Chief Commercial Officer role.
Named executive officers (1)
- Niraj Shah - Chief Executive Officer since 2002
FY2023
DEF 14A filed 2024-03-29
- CEO
- Niraj Shah
- CEO span
- 6
- C-suite
- 6
- Avg tenure
- 4.1 yr
Larger C-suite prior to cost reductions and role consolidation.
Named executive officers (1)
- Niraj Shah - Chief Executive Officer since 2002
Year-over-year changes
Wayfair simplified its leadership structure by consolidating commercial and operations under a single President.
- CEO span: 5 → 4
- C-suite size: 5 → 4
- Avg tenure: 3.8 → 3.3 yr
- promoted Jon Blotner - President, Commercial and Operations (was Chief Commercial Officer) (DEF 14A filed 2026-03-31)
The board
Board of directors
3 directors. 1 of 3 independent (33%). Source: most recent DEF 14A.
Niraj Shah
Chair Inside
Chief Executive Officer, Wayfair Inc.
Steven Conine
Chair Inside
Co-Founder, Wayfair Inc.
Michael Kumin
Lead Indep. Independent
Investor
The board, organized
Board committees
1 standing committees. Audit and Compensation must be 100% independent under SEC rules; the rest vary.
Audit Committee
100% independent
- Michael Kumin Chair
Frequently Asked Questions
Who is the CEO of Wayfair?
Niraj Shah is the co-founder, Chief Executive Officer and President of Wayfair, a role he has held since co-founding the company in 2002.
What type of organizational structure does Wayfair use?
Wayfair uses a primarily functional organizational structure with centralized operations under a single enterprise president.
How many direct reports does Wayfair's CEO have?
Wayfair’s CEO currently has four direct executive reports.
How has Wayfair's leadership changed recently?
In 2025, Wayfair elevated Jon Blotner to President of Commercial and Operations and approved a long-term CEO performance stock award.
Does Wayfair have a COO?
No. Wayfair does not have a standalone COO; operational responsibilities are consolidated under the President, Commercial and Operations.
Sources
- 8-K Filing, Nov 7 2025
- DEF 14A, filed Mar 31 2026
- 8-K Filing, Sep 19 2025
- SEC EDGAR: Wayfair Inc. DEF 14A Proxy Statement
- SEC EDGAR: Wayfair Inc. 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). Wayfair Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/wayfair/MLA 9th
"Wayfair Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/wayfair/. Accessed .Chicago 17
Creately. "Wayfair Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/wayfair/.Original SEC source View on SEC ↗
Wayfair Inc.. DEF 14A. Filed 2026-03-31. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1616707/000161670726000074/w-20260331.htmPermanent URL: https://creately.com/org-chart/fortune-500/wayfair/ · last updated 2026-04-01