Jamie Iannone
President and Chief Executive Officer
Executive
6 yr
5 reports
eBay Inc. ·EBAY
No COO; commerce, tech, and growth report directly to CEO
Technology · Fortune #411 · Functional structure · 12K employees · San Jose, California
View as of:
5
CEO span
↓ tighter than peers (avg 10)
1
Avg span
tight
2
Max depth
2 levels
3.2 yr
Avg tenure
stable vs FY2024
40%
Internal hires
↓ below industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$11.1B
Operating income
$2.3B
Net income
$2.0B
Total assets
$17.6B
Shares out
448M
Sourced from eBay Inc. 10-K · filed 2026-02-19 ↗ View on SEC
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eBay Inc. organizational chart
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No COO at eBay: finance, tech, growth, commercial, and legal leaders all report directly to CEO Jamie Iannone. This page maps eBay’s functional leadership structure, recent executive changes, governance context, and peer comparisons.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Peggy Alford joined as Chief Financial Officer
Appointed CFO effective May 12, 2025.
Source · See change logScenario views in the chart
- Add Chief Operating Officer Introduce a COO to consolidate commercial and operational execution, reducing CEO span.
Atlas work this supports
- Connect Workday or UKG Get these analytics for YOUR org — tenure, span of control, headcount, automatically from your HRIS.
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- Plan a Reorg Use this as a starting point. Model scenarios, compare structures, present options to your board.
The people
Who's running this
6 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
Peggy Alford
Senior Vice President, Chief Financial Officer
Finance
1 yr
0 reports
Julie Loeger
Senior Vice President, Chief Growth Officer
Growth & Marketing
5 yr
0 reports
internal
Mazen Rawashdeh
Senior Vice President, Chief Technology Officer
Technology
4 yr
0 reports
internal
Jordan Sweetnam
Senior Vice President, Chief Commercial Officer
Commercial
1 yr
0 reports
Samantha Wellington
Senior Vice President, Chief Legal Officer and Secretary
Legal
2 yr
0 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 1 named executive officers disclosed. Bar length scales with total compensation.
Jamie Iannone $20.3M
- Base salary
- $1.00M
- Stock awards
- $16.32M
- Non-equity incentive
- $2.90M
- Other
- $139K
- Fiscal year
- FY2024
- Source
- SEC DEF 14A ↗
The skin in the game
Beneficial ownership
Insider stock holdings and the company's ownership requirements for executives and directors. Disclosed in the most recent DEF 14A.
| Holder | Shares | % of class |
|---|---|---|
| Jamie Iannone | 1.35M | <1% |
The businesses
How eBay Inc. divides the work
3 divisions report into the group CEO. Tile size scales with estimated headcount.
Marketplace & Commercial
4K employees
Chief Commercial Officer (Jordan Sweetnam)
Oversees seller, buyer, and category commercial performance across the eBay marketplace.
Technology & Platform
3K employees
Chief Technology Officer (Mazen Rawashdeh)
Responsible for platform engineering, infrastructure, and AI-driven product capabilities.
Growth & Marketing
2K employees
Chief Growth Officer (Julie Loeger)
Leads global marketing, advertising products, and buyer growth initiatives.
The thesis
Why this org is unusual
eBay operates without a Chief Operating Officer, an uncommon choice for a global marketplace of its scale.
Instead, core revenue, technology, growth, finance, and legal leaders all report directly to the CEO, resulting in a broad CEO span. This structure emphasizes functional accountability rather than divisional P&L ownership.
The org chart shows commercial execution split between a Chief Commercial Officer and a Chief Growth Officer, while platform stability and innovation sit under a powerful CTO role. Recent executive changes in 2025 reshaped the top team, notably with a new CFO and expanded CTO and CCO mandates, reinforcing a CEO-centric model.
- No COO role
- All core functions report directly to CEO
The comparison
How eBay Inc. stacks up
Compared with peers like Amazon and MercadoLibre, eBay’s structure is leaner at the top, lacking a COO and regional presidents. Many peers employ deeper operating layers to manage logistics or payments, while eBay centralizes control. This reflects eBay’s asset-light marketplace model and focus on platform and …
C-suite size
Reporting depth
Avg C-suite tenure
Has COO / Has CAIO
eBay Inc. — no COO — no CAIO
Alibaba ✓ COO ✓ CAIO
MercadoLibre ✓ COO — no CAIO
Shopify — no COO ✓ CAIO
Current signals
What changed recently
The most significant change was the 2025 CFO transition from Steve Priest to Peggy Alford.
- new
- promotedJordan Sweetnam Chief Commercial Officer
Expanded role and named executive officer effective May 12, 2025.
Source - departed
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
10-K filed 2026-02-19
- CEO
- Jamie Iannone
- CEO span
- 5
- C-suite
- 6
- Avg tenure
- 3 yr
Leadership team reshaped by CFO and product leadership transitions in 2025.
Named executive officers (5)
- Jamie Iannone - CEO since 2020
- Peggy Alford - CFO since 2025
- Julie Loeger - Chief Growth Officer since 2021
- Mazen Rawashdeh - CTO since 2021
- Jordan Sweetnam - Chief Commercial Officer since 2025
FY2024
DEF 14A filed 2025-04-30
- CEO
- Jamie Iannone
- CEO span
- 6
- C-suite
- 6
- Avg tenure
- 3.8 yr
Included Chief Product Officer role prior to 2025 transition.
Named executive officers (5)
- Jamie Iannone - CEO since 2020
- Steve Priest - CFO since 2019
- Eddie Garcia - Chief Product Officer since 2021
- Julie Loeger - Chief Growth Officer since 2021
- Samantha Wellington - Chief Legal Officer since 2024
Year-over-year changes
2025 saw a major CFO transition and a modest reduction in CEO span.
- CEO span: 6 → 5
- C-suite size: 6 → 6
- Avg tenure: 3.8 → 3 yr
- departed Steve Priest - CFO (was SVP, CFO) (8-K Apr 30 2025)
- new Peggy Alford - CFO (8-K Apr 30 2025)
The board
Board of directors
2 directors. 1 of 2 independent (50%). Source: most recent DEF 14A.
Paul S. Pressler
Chair Independent
Former CEO, Gap Inc.
Jamie Iannone
Inside
CEO, eBay Inc.
The board, organized
Board committees
1 standing committees. Audit and Compensation must be 100% independent under SEC rules; the rest vary.
Audit Committee
100% independent 8 mtgs/yr
- hayles_dir Chair
- rowe_dir
- traquina_dir
Frequently Asked Questions
Who is the CEO of eBay?
Jamie Iannone has served as President and CEO of eBay since April 2020.
What type of organizational structure does eBay use?
eBay uses a functional structure with major corporate functions reporting directly to the CEO.
How many direct reports does eBay's CEO have?
The CEO has five direct executive reports.
How has eBay's leadership changed recently?
In 2025, eBay appointed Peggy Alford as CFO and expanded its commercial and technology leadership roles.
Does eBay have a COO?
No, eBay does not have a Chief Operating Officer; operational leaders report directly to the CEO.
Sources
- 8-K Filing, Apr 30 2025
- SEC EDGAR: eBay Inc. DEF 14A Proxy Statement
- SEC EDGAR: eBay Inc. 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). eBay Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/ebay/MLA 9th
"eBay Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/ebay/. Accessed .Chicago 17
Creately. "eBay Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/ebay/.Original SEC source View on SEC ↗
eBay Inc.. 10-K. Filed 2026-02-19. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htmPermanent URL: https://creately.com/org-chart/fortune-500/ebay/ · last updated 2026-04-01