David Rawlinson
President & Chief Executive Officer
Executive
4 yr
6 reports
QVC Group, Inc. ·QVCGA
CEO oversees brands directly while Executive Chair remains active
Retailing · Fortune #416 · Holding structure · 19K employees · Englewood, Colorado
View as of:
6
CEO span
↓ tighter than peers (avg 10)
2.2
Avg span
tight
2
Max depth
2 levels
3 yr
Avg tenure
stable vs FY2024
33%
Internal hires
↓ below industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$9.2B
Operating income
$-2098000000
Net income
$-2439000000
Total assets
$7.6B
Sourced from QVC Group, Inc. 10-K · filed 2026-04-15 ↗ View on SEC
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QVC Group, Inc. organizational chart
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QVC Group operates with an unusually direct CEO span and an active Executive Chairman. This page maps the enterprise structure, executive team, recent leadership changes, and compares QVC Group’s governance model with major retail peers.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Executive Compensation Restructure changed role as Senior Executives
Revised compensation and guaranteed pay structure implemented on 2025-08-12.
Source · See change logScenario views in the chart
- Add Chief Operating Officer Introduce a COO to consolidate oversight of QxH, International, and CBI operations, reducing CEO span.
- Executive Chairman Steps Down Remove the Executive Chairman role, fully consolidating authority under the CEO.
Atlas work this supports
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The people
Who's running this
7 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
Bill Wafford
Chief Financial Officer & Chief Administrative Officer
Finance
3 yr
0 reports
Open Role
President, QxH (QVC U.S. & HSN)
Operations
1 yr
0 reports
Open Role
President, QVC International
International
1 yr
0 reports
Open Role
President, Cornerstone Brands
Brands
1 yr
0 reports
internal
Katherine C. Jewell
Vice President & Secretary
Legal / Governance
2 yr
0 reports
internal
Gregory B. Maffei
Executive Chairman
Board / Executive
8 yr
0 reports
The businesses
How QVC Group, Inc. divides the work
3 divisions report into the group CEO. Tile size scales with estimated headcount.
QxH (QVC U.S. & HSN)
12K employees
President, QxH (Open Role)
Core U.S. video and online commerce operations.
QVC International
5K employees
President, QVC International (Open Role)
International video and e-commerce businesses across Europe and Asia.
Cornerstone Brands
2K employees
President, Cornerstone Brands (Open Role)
Lifestyle and apparel brands operating primarily through direct-to-consumer channels.
The thesis
Why this org is unusual
The most distinctive feature of QVC Group’s structure is the continued presence of an active Executive Chairman alongside a CEO who directly oversees the operating brand presidents.
David Rawlinson has a wide span, with brand, finance, and governance leaders reporting directly to him, reflecting the company’s holding-company roots.
Unlike many retailers that interpose a COO layer, QVC Group keeps operating control close to the CEO, while Gregory Maffei remains engaged as Executive Chairman. This dual structure is uncommon but consistent with the company’s history within the Liberty media ecosystem and its current restructuring context.
- Active Executive Chairman role
- No COO layer
The comparison
How QVC Group, Inc. stacks up
Compared with peers, QVC Group operates with a leaner corporate center and fewer intermediary layers. Companies like Amazon and Walmart employ deeper operational hierarchies with COOs or equivalent roles, while QVC Group’s CEO retains direct oversight of major segments. The continued role of an Executive Chairman is …
Current signals
What changed recently
In 2025, QVC Group restructured senior executive compensation and refreshed its board with two new independent directors.
- reorgExecutive Compensation Restructure Senior Executives
Revised compensation and guaranteed pay structure implemented on 2025-08-12.
Source - new
- new
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
10-K filed 2026-04-15
- CEO
- David Rawlinson
- CEO span
- 6
- C-suite
- 6
- Avg tenure
- 3 yr
Company operated under Chapter 11 context with active Executive Chairman oversight.
Named executive officers (2)
- David Rawlinson - President & CEO since 2021
- Bill Wafford - CFO & CAO since 2022
FY2024
10-K filed 2025-02-27
- CEO
- David Rawlinson
- CEO span
- 6
- C-suite
- 6
- Avg tenure
- 2.5 yr
Pre-name change year under Qurate Retail branding.
Named executive officers (1)
- David Rawlinson - President & CEO since 2021
FY2023
10-K filed 2024-02-28
- CEO
- David Rawlinson
- CEO span
- 5
- C-suite
- 5
- Avg tenure
- 2 yr
Simpler executive structure prior to later board and compensation changes.
Named executive officers (1)
- David Rawlinson - President & CEO since 2021
Year-over-year changes
The company expanded its executive team and prepared for rebranding.
- CEO span: 5 → 6
- C-suite size: 5 → 6
- Avg tenure: 2 → 2.5 yr
- reorg Corporate Rebranding - Enterprise (10-K Filing, 2025-02-27)
Leadership remained stable while incentives and governance were restructured.
- CEO span: 6 → 6
- C-suite size: 6 → 6
- Avg tenure: 2.5 → 3 yr
- reorg Executive Compensation Overhaul - Senior Executives (8-K Filing, 2025-08-15)
Frequently Asked Questions
Who is the CEO of QVC Group?
David Rawlinson has served as President and CEO of QVC Group since 2021.
What type of organizational structure does QVC Group use?
QVC Group uses a holding-company structure with brand presidents reporting directly to the CEO.
How many direct reports does QVC Group's CEO have?
The CEO has six direct reports, spanning finance, governance, and brand leadership.
How has QVC Group's leadership changed recently?
In 2025 the company revised senior executive compensation and appointed two new independent directors.
Does QVC Group have a COO?
No. QVC Group does not have a COO; operating leaders report directly to the CEO.
Sources
- 8-K Filing, Aug 2025
- 8-K Filing, Jun 2025
- SEC EDGAR: QVC Group, Inc. DEF 14A Proxy Statement
- SEC EDGAR: QVC Group, Inc. 10-K Annual Report
Reference
Cite this page
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APA 7th
Creately. (2026). QVC Group, Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/qvc-group/MLA 9th
"QVC Group, Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/qvc-group/. Accessed .Chicago 17
Creately. "QVC Group, Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/qvc-group/.Original SEC source View on SEC ↗
QVC Group, Inc.. 10-K. Filed 2026-04-15. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1355096/000135509626000010/qvcga-20251231.htmPermanent URL: https://creately.com/org-chart/fortune-500/qvc-group/ · last updated 2026-04-01