Dollar General Corporation ·DG

CEO transition underway while operations remain COO-centric

Retailing · Fortune #112 · Divisional structure · 194K employees · Goodlettsville, TN

View as of:
5
CEO span
↓ tighter than peers (avg 8)
3
Avg span
moderate
4
Max depth
flat for 194K emp
2 yr
Avg tenure
↓ 1.0yr from FY2024
80%
Internal hires
↑ above industry avg
Consolidated financials FY2025 · period end 2026-01-30 · 10-K
Revenue
$42.7B
Operating income
$2.2B
Net income
$1.5B
Total assets
$31.0B
Shares out
220M

Sourced from Dollar General Corporation DEF 14A · filed 2026-04-07 ↗ View on SEC

Interactive org chart

Dollar General Corporation organizational chart

Explore the executive structure, reporting layers, and scenario-ready operating model from public filings.

Open editable chart

Dollar General is entering a planned CEO transition while maintaining a tightly controlled, COO-centric operating structure. This page details its divisional leadership model, executive team, recent leadership changes, and peer comparisons among major discount retailers.

What to model

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Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.

Latest signal Jerry W. (JJ) Fleeman, Jr. joined as Incoming Chief Executive Officer

Appointed March 20, 2026; expected to assume CEO role January 1, 2027.

Source · See change log

Scenario views in the chart

  • Add Chief AI Officer Introduce a Chief AI Officer to centralize automation, forecasting, and loss-prevention analytics.
  • Split COO into Stores and Supply Chain Separate store operations and supply chain leadership to reduce COO span and execution risk.

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The people

Who's running this

6 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.

internal

Todd J. Vasos

Chief Executive Officer

Executive

2 yr

10 reports

internal

Emily C. Taylor

Chief Operating Officer

Operations

1 yr

5 reports

Donny H. Lau

Executive Vice President & Chief Financial Officer

Finance

0 yr

0 reports

internal

Carman R. Wenkoff

Executive Vice President & Chief Information Officer

Technology

3 yr

0 reports

internal

Rhonda M. Taylor

Executive Vice President & General Counsel

Legal

4 yr

0 reports

internal

Chief People Officer

Chief People Officer

Human Resources

3 yr

0 reports

The businesses

How Dollar General Corporation divides the work

3 divisions report into the group CEO. Tile size scales with estimated headcount.

Store Operations

160K employees

Chief Operating Officer (Emily C. Taylor)

Manages daily operations across more than 20,000 stores and distribution centers.

Finance

2K employees

EVP & CFO (Donny H. Lau)

Oversees financial planning, reporting, treasury, and investor relations.

Technology

3K employees

EVP & CIO (Carman R. Wenkoff)

Leads IT infrastructure, cybersecurity, and digital platforms.

The thesis

Why this org is unusual

Dollar General’s most distinctive feature is an active CEO succession plan already announced while the current CEO retains full operational authority.

Operational control is clearly concentrated under the COO, who oversees store operations, supply chain, and merchandising, reflecting the company’s store-heavy retail model. The CFO, CIO, and General Counsel operate as strong functional peers, but without a COO buffer layer below them. The structure remains divisional and execution-focused, even during leadership transition.
  • Announced CEO succession effective January 2027
  • Operations consolidated under a single COO

The comparison

How Dollar General Corporation stacks up

Compared with other large discount and value retailers, Dollar General’s structure is more COO-centric, with fewer autonomous divisional presidents. Walmart and Target operate deeper hierarchies with stronger regional P&L ownership, while Dollar Tree splits banners into semi-independent units. Dollar General’s …

C-suite size

Dollar General Corporation
6

Reporting depth

Dollar General Corporation
4 levels
5 levels
6 levels
6 levels
5 levels

Avg C-suite tenure

Dollar General Corporation
2 yr
4 yr
6 yr

Has COO / Has CAIO

Dollar General Corporation ✓ COO — no CAIO
Dollar Tree ✓ COO — no CAIO
Walmart ✓ COO ✓ CAIO
Target — no COO — no CAIO
Costco ✓ COO — no CAIO

Current signals

What changed recently

Dollar General announced a planned CEO transition with JJ Fleeman set to succeed Todd Vasos in January 2027.

  • new
    Jerry W. (JJ) Fleeman, Jr. Incoming Chief Executive Officer

    Appointed March 20, 2026; expected to assume CEO role January 1, 2027.

    Source
  • Date not confirmed departed
    Warren F. Bryant Director

    Retiring from the Board effective at the 2026 annual meeting.

    Source

Leadership Timeline

Year-over-year executive structure based on SEC proxy and annual filings.

FY2025
DEF 14A filed 2026-04-07
CEO
Todd J. Vasos
CEO span
5
C-suite
6
Avg tenure
2 yr

Year marked by CFO transition and COO promotion.

Named executive officers (5)
  • Todd J. Vasos - CEO since 2023
  • Emily C. Taylor - COO since 2025
  • Donny H. Lau - CFO since 2025
  • Rhonda M. Taylor - General Counsel since 2021
  • Carman R. Wenkoff - CIO since 2022
FY2024
DEF 14A filed 2025-04-01
CEO
Todd J. Vasos
CEO span
5
C-suite
6
Avg tenure
3 yr

Merchandising still separate from operations.

Named executive officers (2)
  • Todd J. Vasos - CEO since 2023
  • Emily C. Taylor - Chief Merchandising Officer since 2020
FY2023
DEF 14A filed 2024-04-01
CEO
Jeffrey N. Owen
CEO span
5
C-suite
6
Avg tenure
4 yr

Pre-Vasos return period.

Year-over-year changes

FY2024 → FY2025

Operations and merchandising consolidated under a new COO role.

  • CEO span: 5 → 5
  • C-suite size: 6 → 6
  • Avg tenure: 3 → 2 yr
  • promoted Emily C. Taylor - Chief Operating Officer (was Chief Merchandising Officer) (DEF 14A, 2026-04-07)

The board

Board of directors

1 directors. 1 of 1 independent (100%). Source: most recent DEF 14A.

David P. Rowland

Chair Independent

Retired Executive Chairman, Accenture plc

Director since 2023 · Age 65

The board, organized

Board committees

1 standing committees. Audit and Compensation must be 100% independent under SEC rules; the rest vary.

Audit Committee

100% independent
  • David P. Rowland Chair

Frequently Asked Questions

Who is the CEO of Dollar General?

Todd J. Vasos is CEO as of 2026, with a planned transition to JJ Fleeman on January 1, 2027.

What type of organizational structure does Dollar General use?

Dollar General operates a divisional retail structure with centralized functional leadership.

How many direct reports does Dollar General's CEO have?

The CEO has five direct reports, primarily C-suite executives.

How has Dollar General's leadership changed recently?

The board announced a CEO succession plan in March 2026 and a board chair transition earlier in 2026.

Who reports directly to Dollar General's CEO?

The COO, CFO, CIO, General Counsel, and Chief People Officer report directly to the CEO.

Sources

  • Form 8-K, Mar 24 2026
  • Form 8-K, Feb 3 2026
  • SEC EDGAR: Dollar General Corporation DEF 14A Proxy Statement
  • SEC EDGAR: Dollar General Corporation 10-K Annual Report

Reference

Cite this page

If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.

APA 7th
Creately. (2026). Dollar General Corporation organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/dollar-general/
MLA 9th
"Dollar General Corporation Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/dollar-general/. Accessed .
Chicago 17
Creately. "Dollar General Corporation Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/dollar-general/.
Original SEC source View on SEC ↗
Dollar General Corporation. DEF 14A. Filed 2026-04-07. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/29534/000110465926040394/tm261322-1_def14a.htm

Permanent URL: https://creately.com/org-chart/fortune-500/dollar-general/ · last updated 2026-04-01

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