User Persona Creator

Better Understand Target Audiences with User Personas

Visually represent customer archetypes and uncover behaviors, goals, and pain points with Creately’s user persona builder.

Visual persona mapping for deeper audience research and marketing strategies
Real-time collaboration for product, design, and marketing teams
Flexible templates for sales, marketing, UX, and product development use cases

Screenshot of Creately's User Persona Creator interface

Over 10 Million people and 1000s of teams already use Creately

Diagramming

Visual Collaboration

Org Chart

AI User Persona Generator

Instantly Create and Analyze User Personas

Enter a brief description of your target audience, customer segment, or business challenge.
Watch Creately’s AI instantly generate structured user personas with demographics, goals, pain points, and behaviors tailored to your context.
Collaborate, and link personas research data all within one connected workspace.

Why teams love Creately’s User Persona Generator

Save time – Instantly generate detailed user personas from a short audience description, so your team can focus on insights, not formatting.
Uncover hidden trends – Reveal demographics, goals, motivations, and pain points you might have missed, creating a fuller picture of your customers.
Privacy-first – All persona data stays secure within Creately—no third-party access or external storage.
Multi-lingual support – Create personas in multiple languages to align global teams and reach diverse markets.
Objective insights – Let Creately’s AI organize your input into balanced, research-driven user personas that give your team a clear, unbiased view of customer needs.

Used by Over 10 Million people and 1000s of teams

A Comprehensive Tool for Visual Collaboration and Diagramming

it is ease of collaborative diagramming and real-time editing. This allows teams to brainstorm, create, and refine diagrams together in a way that feels intuitive and seamless, regardless of location.

JUAN LEONARDO G

Small-Business

Efficient and User-Friendly Diagramming Tool

I love how easy it is to create and collaborate on diagrams with Creately. The real-time collaboration feature is incredibly helpful for team projects, and the extensive library of templates and shapes saves a lot of time

Aymen G

Small-Business

Creately provides best diagram structure.

Creately has proven to be an incredibly creative tool, enhancing the visual appeal of our company tasks significantly. Additionally, its pricing is highly competitive, offering great value for the features it provides.

Ruchika N

Assistant Manager

Creately: Simple Diagram Tool

I like that Creately is easy to use. It helps me create diagrams quickly and easily.

Ananya G

Executive Committee Member

Creately: A smart choice for expressing ideas over diagrams

Creately is a simple and user-friendly application for creating diagrams to visualize complex technical ideas and data flow on wireframes, flow charts, and other visual options. The best part of this tool is its real-time collaboration features, which help us to enhance the workflows in the team.

Gulam M

Software Engineer

User friendly and visually appealing!!

The interface is easy to use. The look is aesthetically pleasing as well. Love the functionality.

Chrisoula

Small-Business

Intuitive Design and Effortless Creativity

What I like best about Creately is its intuitive design and the ease with which it allows me to create attractive designs. From the moment I started using it, I was impressed by how easy it was to navigate the platform and how quickly I could bring my ideas to life in visually appealing diagrams and charts.

DARWIN M.

Mid-Market

Creatly Awesome App

In creatly easy to use and easy to design our all network diagrams for the clients and easy to export and Creately offers a user-friendly interface that makes it easy for users to create various types of diagrams without extensive training or experience. We used creately on daily basis for making diagram.

Surya Prakash M

Tech Lead Security

Easy to use

Creately has better options than Canva. It has great templates. it is a great product to use for visual org charts.

Jennifer D.

Initial Implementation

Great AI features

AI Modelling capability. It gives Prompt examples so user can learn how to create effective prompts

Karma A.

Business Manager

VISUALIZE & ANALYZE

Analyze Customer Behavior with Clarity

Screenshot of adding notes to a User Persona in Creately's User Persona Creator

Intuitive visual tools to represent multiple facets of customer behavior.
Start with ready-made persona templates for different scenarios.
Add images, docs, data fields and notes to provide more context to a user persona.
Custom styling and formatting options for professional, presentation-ready designs.

Screenshot of Multiple Users Collaborating on Creately's User Persona Creator

COLLABORATE

Seamless Collaboration and Sharing of User Personas

Collaborate with product, design, and marketing teams in real time on a shared canvas to refine and align audience insights.
Track changes with real-time cursors and role-based access controls for secure review and editing.
Use comments, @mentions, and discussions to capture feedback and keep everyone on the same page.
Assign tasks, roles & action items on the canvas to execute improvement ideas.

EXECUTE

Bring User Personas to Life with Data

Screenshot of Exporting a User Persona in Creately

Link User Persona diagrams to empathy maps, journey maps & more on a single canvas to better understand user behavior.
Augment your customer persona with real-world data to develop deeper understanding.
Export personas as PDF, PNG, SVG, or JPEG for reports, workshops, or presentations, or embed them directly into any site.
Use version history and comparisons to track how customer needs evolve over time.

Ideate, plan, and execute ideas better with Creately

Create a User Persona Book a Demo

User personas are fictional characters, which we create based upon research data in order to represent our customers and understand their buying behaviors. It is based on research and data about the behaviors, motivations, goals, pain points, and demographics of a specific user group. User personas are used in design, product development, and marketing to understand and empathize with the target audience.

How to Create a User Persona?

Open a Persona Template

Launch Creately, and select a ready-made user persona template from the library or start with a blank canvas. Use the Notes Panel or sticky notes to outline key audience segments, goals, and challenges.

Add and Customize User Details

Fill in the template with details of demographics, education, interests, motivations, and pain points. Use tags and annotations to capture nuances and patterns across different user groups.

Style and Enrich Your Persona

Upload images for avatars, add icons, and apply color codes to highlight sections like goals or frustrations. Attach supporting documents or resources directly to the canvas for added context.

Collaborate in Real Time

Work with teammates on the same workspace using live cursors, comments, and @mentions. Assign tasks, capture feedback asynchronously, and track changes with version history to refine personas together.

Review, Refine, and Share

Zoom out to review personas alongside related research, update based on team feedback, and finalize details. Share securely via links with role-based access, present directly in Presentation Mode, or export in formats like PNG, SVG, or PDF for workshops and reports.

Create a User Persona

Better Organize Your User Persona with Free Templates

B2C Buyer Persona

Edit Diagram

B2B Buyer Persona

Edit Diagram

User Persona Template for User Research

Edit Diagram

Customer Profile Template

Edit Diagram

FAQs on the User Persona Creator

What kind of teams can use Creately’s User Persona Templates?

Creately’s persona builder comes with ready-made persona templates that can be used by product managers, designers, marketers, educators, and researchers. They’re flexible enough for clinical, educational, and business use cases, helping diverse teams quickly align around shared audience insights.

What are the benefits of an online user persona tool?

Collects and organizes audience data into clear, comprehensive personas.
Enables stakeholders to share feedback for better alignment and a shared understanding of users.
Streamlines research by combining data from multiple sources into a structured framework.
Guides smarter design, marketing, and product decisions by keeping the user in focus.

How to add my team to collaborate on creating a user persona?

Creately’s user persona creator allows you to collaborate with multiple stakeholders or team members at the same time. You can add collaborators as editors or viewers based on their role in the project, managing how they interact. Simply go to collaborator settings under the workspace share options and invite collaborators by inserting their email addresses and selecting their role as editor or viewer.

How secure is my user persona data in Creately?

All data entered into Creately’s user persona maker is encrypted. You can also use role-based access and password-protected workspaces to ensure sensitive user insights remain private.

Can I track changes made to a user persona over time?

Yes. Creately’s version history allows you to review past edits, restore earlier versions, and track how personas evolve as new research and feedback are added.

Streamline Your Workflows by Integrating with the Tools You Love

Creately integrates with the tools your teams use every day and supports your team’s workflow seamlessly.