Voice of Customer Template

Transform Customer Needs into Product Features

Visualize customer feedback and create a framework to translate them into product attributes.

  • Source and collect feedback and develop insight into the customer mindset
  • Multiple voice of customer frameworks to easily organize and understand feedback
  • Collaborate with your team to develop a rich, nuanced understanding of your customers
Voice of Customer Template
National Geographic
Improve Customer Experience

Improve Customer Experience

Improve Customer Experience

Visual canvas to conduct voice of customer surveys and represent multiple facets of customer feedback

Multiple templates to get you started and visually depict user preference in easy-to-understand representations.

Intuitive drag and drop functionality to represent and display customer feedback.

Customized styling and formatting options to create unique voice of customer representations.


Easily Understand and Translate Feedback

Easily Understand and Translate Feedback

Link resources, documents and attachments with additional information for further analysis without cluttering the workspace.

Frames to group similar feedback together and understand what product attributes could address the users needs.

Comment threads and multi-cursors functions for seamless collaboration with teams or stakeholders.

Easily Understand and Translate Feedback
Identify Desirable Product Attributes

Identify Desirable Product Attributes

Identify Desirable Product Attributes

Interactive meeting options with whiteboard features to have one on one sessions to understand what customers are saying, thinking, and feeling about your business.

In-app video and audio conferencing for productive meetings and collaboration with team members or stakeholders.

In-app previews for embedded documents to easily view information and increase efficiency.

Smart notifications, comments and discussion threads to gather team or stakeholder feedback to evaluate customer satisfaction.

Visualize process and user insights with AI templates
Visualize process and user insights with AI templates
Accessing Creately VIZ

    What Is a Voice of a Customer Template?

    Voice of the Customer (VoC) describes the feedback customers give businesses about their experience and expectations with your product or service. As a customer-centric framework, it helps you figure out who your customers are, their needs, expectations, understandings, and how you can create better products and services for them.

    How to Use the Voice of Customer Template?

    • Start by gathering all relevant customer-related information and feedback to understand what customers like. Revisit customer surveys, product reviews, or website analytics to pinpoint how your customers talk about your products and services in their own words.
    • Use information from and represent customer statements on a Voice of Customer.
    • Translate these verbatim statements into customer needs.
    • Analyze these needs and see how they can be incorporated into product attributes.
    • Then, decide on the next steps and actions with your team. How can you tweak and optimize your products and services to be more customer-centric? Is there anything that needs to be rebuilt completely? Adjust your product roadmap and any project management plans accordingly.