Free Perceptual Map Maker

See Your Brand Through Your Customers’s Eyes with Perceptual Maps

Online perceptual map tool built for marketers, product managers and brand strategists to help understand consumer perceptions and competitor positions at a glance and develop innovative strategies to compete better. Invite colleagues for discussions and brainstorming sessions to bring in multiple perspectives and determine optimal strategies.

Visualize Your Brand Now

Analyze competitors instantly with build-in marketing strategy templates
Visualize market gaps and insights with an intuitive canvas
Collaborate with your team or clients for faster alignment

Over 10 Million people and 1000s of teams already use Creately

Start Quickly with Free Ready-Made Perceptual Map Templates

Perceptual Map Template

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Perceptual Map For Situation Analysis

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Perceptual Map for Competitive Analysis

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Multi-Dimensional Perceptual Map

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Visualize and Brainstorm Your Market Positioning with Ease

Image of Creately's Perceptual Map Template with the shape panel & quick access toolbar

Bring your marketing insights to life with Creately’s Perceptual Map Maker, a flexible visual workspace for brainstorming, planning, and mapping brand strategies. Easily explore industry trends, competitor moves, and customer perceptions with an intuitive infinite canvas and easy diagramming tools. Start with ready-to-use perceptual map templates and proven frameworks for competitor analysis and brand positioning. Add mind maps, SWOT diagrams, and sticky notes to organize your ideas and uncover new opportunities. Customize colors and layouts in this brand positioning map to highlight product attributes and clearly visualize brand positions. Uncover opportunities and visualize your market strategy — all in one collaborative canvas.

Image of Users Collaborating on Creately's Perpetual Map Workspace

Collaborate with Teams, Anytime, Anywhere

Collaborate live with your team or clients on a shared canvas. Comment, review, and refine ideas together, from anywhere. Make feedback and discussions actionable using @mention comments and threaded conversations directly on the canvas. Control access with multiple roles and permissions, ensuring secure sharing, smooth editing, and efficient review of your market plans and perceptual maps. Keep every marketer, strategist, and stakeholder aligned from idea to execution.

Organize Data to Discover Market Insights Faster

Image of Creately's Perceptual Map Workspace with the Presentation Features

Turn data into insights, organize all your research, competitive data and survey results on one visual canvas. to see connections and patterns at a glance. Creately’s tools make it easy to create dynamic presentations, reports, and dashboards that clearly communicate insights to stakeholders. Enhance your perceptual maps by importing images, vectors, and documents with in-app previews, giving your analysis added context. Use the notes feature on each element to attach detailed information, links, and resources, capturing both granular details and the bigger picture in one organized workspace. With everything in one place, spotting trends and presenting findings becomes effortless.

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Go From Ideation to Execution with Dynamic Visual Tools

Move seamlessly from brainstorming to execution with Creately’s built-in tools for organizing ideas and creating interactive presentations for stakeholders. Use prioritization grids to rank initiatives for maximum impact and Kanban boards to track progress across teams. Integrate perceptual map builder effortlessly with other apps to import and export data across platforms, keeping everyone aligned. Generate multiple perspectives of your plans using model objects, and transform them into Kanban boards, roadmaps, workflows, and more to bring your strategies to life. From mapping perception to driving market success, everything happens in one connected workspace.

What Is a Perceptual Map?

A perceptual map is a visual tool used to illustrate how a brand, product, or service is positioned in the minds of consumers relative to competitors. Also known as positional mapping, it helps businesses identify market gaps, understand customer perceptions, and make informed strategic decisions. By plotting attributes such as price, quality, or features on a two-dimensional graph, companies can see where their offerings stand and uncover opportunities for differentiation. Perceptual mapping is widely used in marketing, product management, and brand strategy to guide decision-making and communicate insights clearly across teams. With Creately’s Perceptual Map Maker, you can build and share these maps instantly — no design expertise required.

How to Create a Perceptual Map with Creately

Launch Creately:
Sign in to your account and open a new workspace to start your perceptual mapping project.
Choose a Template:
Select a ready-made perceptual map template or start from scratch on the infinite canvas to match your analysis needs.
Add Data and Visual Elements:
Use sticky notes, shapes, and the notes panel to input customer insights, competitor positions, and key attributes. Customize colors, icons, and labels for clear differentiation.
Collaborate and Refine:
Invite teammates to collaborate in real-time. Use @mentions, comments, and threaded discussions to review and refine your perceptual map together.
Review, Share, and Export:
Finalize your map and share it securely with stakeholders. Export as PDF, PNG, SVG, or embed it on websites and presentations for seamless access.

FAQs About the Perceptual Map Maker

Can I create multiple perceptual maps for different products or services?

Yes! With Creately’s Perceptual Map software, you can create multiple maps for different products, services, or market segments. Each map can be customized independently with unique attributes, colors, and layouts.

What is the difference between a perception map and a position map?

A perception map visualizes how customers view products, brands, or services based on attributes like quality, price, or features. A position map, on the other hand, focuses on the strategic placement of a product relative to competitors in the market. Creately allows you to create both types of maps for clearer insights.

What is the best perception map software?

Creately’s Perceptual Map Maker is widely recognized as a top tool for creating perception maps. It combines easy-to-use templates, an infinite canvas, real-time collaboration, and export options to simplify perceptual mapping for marketers, product managers, and strategists.

What perception map types can be created using this tool?

With Creately, you can create a variety of perceptual maps, including brand positioning maps, competitor analysis maps, feature comparison maps, and customer perception maps. The flexible canvas and customizable templates make it easy to adapt your map to any market research or strategy need.

Is Creately Perceptual Map Generator free?

Yes! Creately’s Perceptual Map Generator is free to use with core features, allowing you to create, customize, and share basic perceptual maps. Premium plans unlock advanced templates, collaboration tools, and export options for professional use.

Can I customize the axes and attributes on a perceptual map?

Yes! Creately’s Perceptual Map Maker lets you fully customize the axes, attributes, and scales to match your market research criteria. You can adjust labels, colors, and positions to create a perceptual map that accurately reflects customer perceptions and business priorities.

Can I integrate the Perceptual Map Maker with other apps?

Yes! Creately supports integrations with popular tools like Google Drive, Slack, and Microsoft Teams, making it easy to import data, collaborate with your team, and keep all your market research and strategy workflows connected.

Does the Perceptual Map Maker support reporting and presentations?

Absolutely. You can create interactive reports and presentations directly within Creately, using your perceptual maps to visually communicate insights to stakeholders. This eliminates the need for separate tools for visualization and reporting.

Create a Perceptual Map

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