More MEDDIC Templates and Examples

MEDDIC Sales Process

MEDDIC Sales Process

B2B Buyer Persona

B2B Buyer Persona

Sales Process Flowchart

Sales Process Flowchart

Marketing Dashboard Template

Marketing Dashboard Template

Sales Strategy Template

Sales Strategy Template

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Guide and Best Practices

MEDDIC is a world-renowned B2B sales methodology that is designed to help sales teams identify the buyers who are most likely to convert to a purchase, ensuring an increased rate of sales returns. The acronym MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain and Champion.

How to Use MEDDIC in Your Sales Strategy

  • Metrics: Determine the economic impact of the solution you provide. For instance, does your product help minimize the cost incurred by the buyer for a particular process, or will it help increase the revenue by a percentage? Metrics are more effective when you present the numbers to your client. Use one of the Creately dashboard templates to create a visually attractive presentation of your metrics.
  • Economic Buyer: Identify the right economic buyer using one of Creately’s buyer persona templates. An economic buyer is the individual who will ultimately make the purchase decision.
  • Decision Criteria: Once you have identified the economic buyer, the next step is to study the decision criteria. That is to understand what factors would affect the purchase decision. It can be the convenience of your service or the availability of adequate information regarding the product or service.
  • Decision Process: It is also vital to gain a clear view of the decision process within your potential buyer’s organization. Determine the steps in the approval process and the key factors that may influence it using a flow chart.
  • Identify Pain: When identifying buyers, it is important to identify which issue in the buyer’s company would be resolved with your solution. Determine what inconveniences your buyer the most and compels him/her to opt for your product.
  • Champion: This is the person in your buyer’s company whose work will have the most impact from your solution, and hence he/she will go the extra mile to promote it within the organization.
  • Using an opportunity chart, you can visualize all the components of the MEDDIC process, once you have identified the metrics for each individual element.

More templates and visual ideas for MEDDIC sales process planning

Unique Selling Proposition Analysis

Unique Selling Proposition Analysis

Fishbone Diagram Template for Sales

Fishbone Diagram Template for Sales

PESTLE Analysis Template

PESTLE Analysis Template

Strategy Map Template

Strategy Map Template

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