internal
Marc R. Bitzer
Chairman and Chief Executive Officer
Executive
8 yr
5 reports
Whirlpool Corporation ·WHR
Regional presidents dominate the CEO’s operating span
Industrials · Fortune #252 · Hybrid structure · 44K employees · Benton Harbor, Michigan
View as of:
3
CEO span
↓ tighter than peers (avg 8)
1.5
Avg span
tight
3
Max depth
3 levels
5 yr
Avg tenure
stable vs FY2024
33%
Internal hires
↓ below industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$15.5B
Operating income
$838M
Net income
$318M
Total assets
$16.0B
Shares out
57M
Sourced from Whirlpool Corporation DEF 14A · filed 2026-03-10 ↗ View on SEC
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Whirlpool Corporation organizational chart
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Regional presidents play an outsized role at Whirlpool, with the CEO overseeing a narrow but region-heavy leadership team. This page maps the current executive structure, highlights recent leadership exits, and compares Whirlpool’s enterprise model with global appliance peers.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Alessandro Perucchetti departed as EVP and President, Whirlpool North America
Stepped down effective January 1, 2026; employment terminated March 31, 2026.
Source · See change logScenario views in the chart
- Appoint New CFO Adds a new Chief Financial Officer reporting to the CEO to restore functional balance after the 2026 departure.
- Rebuild North America Presidency Reinstates a President, North America role to rebalance the CEO’s regional span.
Atlas work this supports
- Connect Workday or UKG Get these analytics for YOUR org — tenure, span of control, headcount, automatically from your HRIS.
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- Plan a Reorg Use this as a starting point. Model scenarios, compare structures, present options to your board.
The people
Who's running this
4 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
Juan Carlos Puente
Executive Vice President and President, Whirlpool Latin America
Latin America
3 yr
1 reports
Carey L. Martin
Executive Vice President, Chief Human Resources and Corporate Relations Officer
Human Resources
4 yr
1 reports
Greg Creed
Presiding Director
Board
1 yr
0 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 1 named executive officers disclosed. Bar length scales with total compensation.
Marc R. Bitzer $12.8M
- Base salary
- $1.35M
- Stock awards
- $9.45M
- Option awards
- $1.08M
- Non-equity incentive
- $506K
- Other
- $379K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
The businesses
How Whirlpool Corporation divides the work
3 divisions report into the group CEO. Tile size scales with estimated headcount.
Latin America
8K employees
President, Whirlpool Latin America (Juan Carlos Puente)
Oversees manufacturing, sales, and distribution across Latin American markets.
Human Resources
500 employees
Chief Human Resources and Corporate Relations Officer (Carey L. Martin)
Leads talent management, compensation, labor relations, and corporate communications.
Executive Office
50 employees
Chief Executive Officer (Marc R. Bitzer)
Sets corporate strategy, oversees regional presidents, and interfaces with the Board.
The thesis
Why this org is unusual
The most distinctive feature of Whirlpool’s structure is how much operational authority sits with regional presidents rather than a deep functional C-suite.
As of early 2026, the CEO’s effective operating span is narrow but heavily region-weighted, with Latin America led by a powerful EVP role while other major regions are in transition.
Recent departures of the North America and Asia presidents removed two of the most important operating nodes beneath the CEO. This temporarily compresses the org and increases the CEO’s reliance on remaining regional leadership and corporate functions. Human Resources remains one of the few stable enterprise-wide functions directly reporting to the CEO.
Overall, the chart reflects a hybrid enterprise structure: regional P&L leadership combined with centralized corporate oversight, but currently thinner than normal due to succession timing.
- North America and Asia president roles vacant following planned departures
- No disclosed COO role
- Regional P&L leadership emphasized
The comparison
How Whirlpool Corporation stacks up
Compared with peers like Electrolux and Haier, Whirlpool operates with fewer standing global presidents and a leaner corporate center. Many competitors maintain a full tri-regional structure (Americas, EMEA, Asia-Pacific) at all times, whereas Whirlpool is currently operating with gaps following planned executive …
C-suite size
Whirlpool Corporation
4
Electrolux
9
Haier Smart Home
10
Stanley Black & Decker
8
GE Appliances
7
Reporting depth
Whirlpool Corporation
3 levels
Electrolux
5 levels
Haier Smart Home
6 levels
Stanley Black & Decker
5 levels
GE Appliances
4 levels
Avg C-suite tenure
Whirlpool Corporation
5 yr
Electrolux
4 yr
Haier Smart Home
6 yr
Stanley Black & Decker
5 yr
GE Appliances
6 yr
Has COO / Has CAIO
Whirlpool Corporation — no COO — no CAIO
Electrolux ✓ COO — no CAIO
Haier Smart Home ✓ COO — no CAIO
Stanley Black & Decker ✓ COO — no CAIO
GE Appliances — no COO — no CAIO
Current signals
What changed recently
Whirlpool exited two major regional and finance leaders in early 2026, leaving North America and Asia president roles vacant.
- departedAlessandro Perucchetti EVP and President, Whirlpool North America
Stepped down effective January 1, 2026; employment terminated March 31, 2026.
Source - departedJames W. Peters EVP, Chief Financial and Administrative Officer and President, Whirlpool Asia
Stepped down from CFO and Asia president roles effective December 31, 2025; employment terminated March 30, 2026.
Source
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
DEF 14A filed 2026-03-10
- CEO
- Marc R. Bitzer
- CEO span
- 4
- C-suite
- 5
- Avg tenure
- 5.4 yr
Full tri-regional structure in place with CFO combined with Asia presidency.
Named executive officers (5)
- Marc R. Bitzer - Chairman and CEO since 2015
- James W. Peters - EVP, CFO & President Asia since 2022
- Alessandro Perucchetti - EVP & President North America since 2021
- Juan Carlos Puente - EVP & President Latin America since 2023
- Carey L. Martin - EVP, CHRO since 2021
FY2024
DEF 14A filed 2025-03-11
- CEO
- Marc R. Bitzer
- CEO span
- 4
- C-suite
- 5
- Avg tenure
- 4.8 yr
Stable executive team with combined finance and regional roles.
Named executive officers (5)
- Marc R. Bitzer - Chairman and CEO since 2015
- James W. Peters - EVP, CFO & President Asia since 2022
- Alessandro Perucchetti - EVP & President North America since 2021
- Juan Carlos Puente - EVP & President Latin America since 2023
- Carey L. Martin - EVP, CHRO since 2021
FY2023
DEF 14A filed 2024-03-12
- CEO
- Marc R. Bitzer
- CEO span
- 3
- C-suite
- 4
- Avg tenure
- 4.2 yr
Latin America elevated to EVP level shortly after this period.
Named executive officers (4)
- Marc R. Bitzer - Chairman and CEO since 2015
- James W. Peters - EVP & CFO since 2022
- Alessandro Perucchetti - EVP & President North America since 2021
- Carey L. Martin - EVP, CHRO since 2021
Year-over-year changes
Latin America leadership was elevated to EVP level, expanding the CEO’s direct span.
- CEO span: 3 → 4
- C-suite size: 4 → 5
- Avg tenure: 4.8 → 5.4 yr
- retitled Juan Carlos Puente - EVP and President, Whirlpool Latin America (was President, Whirlpool Latin America) (DEF 14A filed Mar 10, 2026)
Planned exits of two EVP-level leaders materially reduced the executive bench and regional coverage.
- CEO span: 4 → 3
- C-suite size: 5 → 3
- Avg tenure: 5.4 → 5 yr
- departed James W. Peters - EVP, CFO & President Asia (8-K filed Apr 1, 2026)
- departed Alessandro Perucchetti - EVP & President North America (8-K filed Apr 3, 2026)
The board
Board of directors
2 directors. 1 of 2 independent (50%). Source: most recent DEF 14A.
Marc R. Bitzer
Chair Inside
Chairman and CEO, Whirlpool Corporation
Greg Creed
Lead Indep. Independent
Former CEO, Yum! Brands
The board, organized
Board committees
1 standing committees. Audit and Compensation must be 100% independent under SEC rules; the rest vary.
Audit Committee
100% independent 8 mtgs/yr
Frequently Asked Questions
Who is the CEO of Whirlpool?
Marc R. Bitzer has served as Chairman and Chief Executive Officer since 2015.
What type of organizational structure does Whirlpool use?
Whirlpool uses a hybrid enterprise structure combining regional presidents with centralized corporate functions.
How many direct reports does Whirlpool's CEO have?
As of 2026-Q2, the CEO has three disclosed direct reports.
How has Whirlpool's leadership changed recently?
In early 2026, Whirlpool saw the departures of its North America president and its CFO and Asia president.
Does Whirlpool have a COO?
Whirlpool does not currently disclose a Chief Operating Officer role.
Sources
- 8-K Filing, Apr 3, 2026
- 8-K Filing, Apr 1, 2026
- SEC EDGAR: Whirlpool Corporation DEF 14A Proxy Statement
- SEC EDGAR: Whirlpool Corporation 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). Whirlpool Corporation organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/whirlpool/MLA 9th
"Whirlpool Corporation Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/whirlpool/. Accessed .Chicago 17
Creately. "Whirlpool Corporation Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/whirlpool/.Original SEC source View on SEC ↗
Whirlpool Corporation. DEF 14A. Filed 2026-03-10. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/106640/000119312526100387/d41071ddef14a.htmPermanent URL: https://creately.com/org-chart/fortune-500/whirlpool/ · last updated 2026-04-01