Bracken Darrell
President and Chief Executive Officer
Executive
3 yr
9 reports
V.F. Corporation ·VFC
Commercial power centralized under a single global Chief Commercial Officer
Apparel · Fortune #405 · Hybrid structure · 24K employees · Denver, Colorado
8
CEO span
near peer avg (8)
2.6
Avg span
moderate
3
Max depth
3 levels
2.3 yr
Avg tenure
50%
Internal hires
near industry avg
Consolidated financials FY2025 · period end 2025-03-29 · 10-K
Revenue
$9.5B
Operating income
$304M
Net income
$-189716000
Total assets
$9.4B
Shares out
390M
Sourced from V.F. Corporation DEF 14A · filed 2025-06-09 ↗ View on SEC
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V.F. Corporation organizational chart
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Commercial authority at VF is centralized under a single global Chief Commercial Officer, a notable shift finalized in early 2026. This page maps VF’s enterprise leadership structure, executive roles, recent changes, and how the organization compares with apparel peers.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Brent Hyder changed role as Chief Commercial Officer
Effective January 28, 2026, commercial leadership was consolidated under a single CCO role.
Source · See change logScenario views in the chart
- Add Chief AI Officer Create a Chief AI Officer role reporting to the CEO to accelerate demand forecasting, merchandising, and personalization.
- Split Commercial into Brand CEOs Reintroduce brand‑level CEOs reporting to the CEO to reduce concentration risk in the CCO role.
Atlas work this supports
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The people
Who's running this
9 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
internal
Brent Hyder
Executive Vice President and Chief Commercial Officer
Commercial
1 yr
0 reports
Paul Vogel
Executive Vice President and Chief Financial Officer
Finance
1 yr
1 reports
Open Role
Chief Operating Officer
Operations
1 yr
0 reports
Open Role
Chief Digital & Technology Officer
Technology
2 yr
0 reports
internal
Jennifer Sim
Executive Vice President, Chief Legal Officer and Corporate Secretary
Legal
6 yr
0 reports
Open Role
Chief People Officer
Human Resources
0 yr
0 reports
Open Role
Chief Strategy and Transformation Officer
Strategy
2 yr
0 reports
Open Role
Chief Supply Chain Officer
Supply Chain
2 yr
0 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 1 named executive officers disclosed. Bar length scales with total compensation.
Bracken Darrell $10.7M
- Base salary
- $1.30M
- Stock awards
- $2.23M
- Option awards
- $4.50M
- Non-equity incentive
- $2.69M
- Other
- $11K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
The skin in the game
Beneficial ownership
Insider stock holdings and the company's ownership requirements for executives and directors. Disclosed in the most recent DEF 14A.
Stock ownership requirements
5×Director cash retainer
Directors must hold stock equal to five times the annual retainer.
The businesses
How V.F. Corporation divides the work
4 divisions report into the group CEO. Tile size scales with estimated headcount.
Commercial & Brands
12K employees
Chief Commercial Officer (Brent Hyder)
Oversees global brand strategy, revenue management, and go‑to‑market execution across VF’s portfolio.
Finance
800 employees
Chief Financial Officer (Paul Vogel)
Responsible for financial reporting, capital structure, treasury, and investor relations.
Operations & Supply Chain
6K employees
Chief Operating Officer (Open Role)
Manages global sourcing, manufacturing partners, logistics, and distribution.
Digital & Technology
2K employees
Chief Digital & Technology Officer (Open Role)
Leads enterprise systems, digital commerce platforms, and data infrastructure.
The thesis
Why this org is unusual
Commercial authority at VF is unusually centralized under a single global Chief Commercial Officer.
In January 2026, the company collapsed the previously split commercial and regional leadership model by appointing Brent Hyder as CCO while removing the role from its prior Emerging Brands construct. This places global revenue, brand execution, and go-to-market coordination under one executive reporting directly to the CEO.
The structure shown is a hybrid enterprise model: core functions (Finance, Legal, People, Technology, Supply Chain) report directly to the CEO, while brand and regional execution is consolidated within the commercial organization. This reduces the CEO’s operational span while increasing the leverage and risk concentration of the CCO role.
The organization is four levels deep, with relatively few named level‑3 executives disclosed publicly. VF’s recent emphasis on debt reduction and margin recovery is reflected in the prominence of finance, supply chain, and transformation roles at the top table.
- Chief Commercial Officer role expanded in 2026
- People function temporarily without named CPO
- Finance leadership stabilized after 2024 CFO transition
The comparison
How V.F. Corporation stacks up
Compared with peers like Nike and Adidas, VF operates with more centralized commercial control and fewer brand‑level CEOs reporting independently to the group CEO. Nike, for example, maintains strong category and regional presidents, while VF has moved toward a single commercial owner model. Relative to apparel holding …
Reporting depth
Avg C-suite tenure
Current signals
What changed recently
VF consolidated global commercial authority under Brent Hyder in early 2026, eliminating the Emerging Brands CCO structure.
- reorgBrent Hyder Chief Commercial Officer
Effective January 28, 2026, commercial leadership was consolidated under a single CCO role.
Source - departedMartino Scabbia Guerrini Chief Commercial Officer
Ceased serving as CCO and President, Emerging Brands effective January 28, 2026; became senior advisor.
Source - newMichael E. Phillips Chief Accounting Officer
Appointed effective June 1, 2025 following retirement of prior CAO.
Source
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
DEF 14A filed 2025-06-09
- CEO
- Bracken Darrell
- CEO span
- 5
- C-suite
- 5
- Avg tenure
- 2.1 yr
Leadership team focused on turnaround, debt reduction, and margin recovery.
Named executive officers (5)
- Bracken Darrell - President and CEO since 2023
- Paul Vogel - EVP and CFO since 2024
- Martino Scabbia Guerrini - EVP and CCO since 2016
- Brent Hyder - EVP and Chief People Officer since 2022
- Jennifer Sim - EVP and Chief Legal Officer since 2019
Year-over-year changes
FY2025 saw CFO succession and modest expansion of the executive team to support transformation.
- CEO span: 4 → 5
- C-suite size: 4 → 5
- Avg tenure: 3 → 2.1 yr
- new Paul Vogel - Chief Financial Officer (DEF 14A, 2025-06-09)
Frequently Asked Questions
Who is the CEO of VF?
Bracken Darrell has served as President and Chief Executive Officer since July 2023.
What type of organizational structure does VF use?
VF operates a hybrid enterprise structure combining centralized functions with portfolio‑wide commercial control.
How many direct reports does VF's CEO have?
The CEO has eight direct reports, primarily functional and enterprise leaders.
How has VF's leadership changed recently?
In January 2026, VF consolidated commercial leadership under a single Chief Commercial Officer and transitioned its former CCO to an advisory role.
Who reports directly to VF's CEO?
Direct reports include the CFO, CCO, Chief Legal Officer, and leaders of operations, technology, people, supply chain, and strategy.
Sources
- 8-K Filing, Jan 28 2026
- 8-K Filing, May 30 2025
- SEC EDGAR: V.F. Corporation DEF 14A Proxy Statement
- SEC EDGAR: V.F. Corporation 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). V.F. Corporation organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/vf/MLA 9th
"V.F. Corporation Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/vf/. Accessed .Chicago 17
Creately. "V.F. Corporation Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/vf/.Original SEC source View on SEC ↗
V.F. Corporation. DEF 14A. Filed 2025-06-09. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/103379/000119312525137388/d845853ddef14a.htmPermanent URL: https://creately.com/org-chart/fortune-500/vf/ · last updated 2026-04-01