THOR Industries, Inc. ·THO

Brand presidents run P&Ls under a lean corporate C-suite

Motor Vehicles & Parts · Fortune #415 · Holding structure · 22K employees · Elkhart, Indiana

View as of:

CEO span

near peer avg (7)

3.4

Avg span

moderate

Max depth

3 levels

5 yr

Avg tenure

stable vs FY2024

86%

Internal hires

↑ above industry avg

Consolidated financials FY2025 · period end 2025-07-31 · 10-K

Revenue

$9.6B

Net income

$259M

Total assets

$7.1B

Shares out

53M

Sourced from THOR Industries, Inc. DEF 14A · filed 2025-11-03 ↗ View on SEC

Interactive org chart

THOR Industries, Inc. organizational chart

Explore the executive structure, reporting layers, and scenario-ready operating model from public filings.

Open editable chart

Brand presidents run P&Ls under a lean corporate C-suite. This page maps THOR Industries’ holding-company structure, executive team, operating presidents, and functional leaders, with analysis and peer comparison highlighting its unusually decentralized model.

What to model

Use the chart to test org decisions, not just view reporting lines

Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.

Latest signal Michele McDermott joined as Chief Human Resources Officer

Joined January 2024 as CHRO.

Source · See change log

Scenario views in the chart

Add Chief AI Officer Introduce a CAIO to coordinate automation and analytics across brands.
Consolidate Operations Under COO Move the three operating presidents to report to the COO to reduce CEO span.

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The people

Who's running this

8 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.

internal

Robert W. Martin

President & Chief Executive Officer

Executive

9 yr

20 reports

internal

Todd Woelfer

Senior Vice President & Chief Operating Officer

Operations

6 yr

4 reports

internal

Colleen Zuhl

Senior Vice President & Chief Financial Officer

Finance

7 yr

4 reports

internal

Open Role

President, European RVs (Erwin Hymer Group)

Europe

4 yr

0 reports

Michele McDermott

Chief Human Resources Officer

Human Resources

1 yr

3 reports

internal

Open Role

President, North American Towable RVs

North America Towable

3 yr

0 reports

internal

Open Role

President, North American Motorized RVs

North America Motorized

3 yr

0 reports

internal

Trevor Q. Gasper

Senior Vice President, General Counsel & Corporate Secretary

Legal

5 yr

2 reports

The pay

Executive compensation

From the most recent DEF 14A Summary Compensation Table. 5 named executive officers disclosed. Bar length scales with total compensation.

Robert W. Martin $14.6M

Base salary: $750K
Stock awards: $7.15M
Non-equity incentive: $6.69M
Other: $22K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Colleen Zuhl $6.7M

Base salary: $725K
Stock awards: $3.27M
Non-equity incentive: $2.65M
Other: $18K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Todd Woelfer $6.5M

Base salary: $650K
Stock awards: $3.18M
Non-equity incentive: $2.63M
Other: $9K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Trevor Q. Gasper $3.2M

Base salary: $600K
Stock awards: $1.57M
Non-equity incentive: $997K
Other: $9K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Michele McDermott $2.2M

Base salary: $525K
Stock awards: $1.10M
Non-equity incentive: $367K
Other: $33K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

The skin in the game

Beneficial ownership

Insider stock holdings and the company's ownership requirements for executives and directors. Disclosed in the most recent DEF 14A.

Stock ownership requirements

5×CEO base salary

3×NEO base salary

4×Director cash retainer

Stock ownership guidelines disclosed in proxy.

The businesses

How THOR Industries, Inc. divides the work

4 divisions report into the group CEO. Tile size scales with estimated headcount.

North American Towable RVs

9K employees

President, North American Towable RVs (Open Role)

Manufactures and sells towable RVs across multiple brands and facilities.

North American Motorized RVs

6K employees

President, North American Motorized RVs (Open Role)

Produces Class A, B, and C motorhomes for North America.

European RVs

5K employees

President, European RVs (Open Role)

Operates Erwin Hymer Group brands across Europe.

Corporate Functions

2K employees

President & CEO (Robert W. Martin)

Provides finance, legal, HR, IT, and governance services.

The thesis

Why this org is unusual

Brand presidents run P&Ls under a lean corporate C-suite.

THOR’s CEO has a wide span with finance, operations, legal, HR, and three geographic/business presidents reporting directly, reflecting a holding-company model. Corporate functions are intentionally thin while operating autonomy sits with North American towable, North American motorized, and European RV leaders. This structure prioritizes speed and accountability at the brand level while the center focuses on capital allocation, compliance, and talent.

Three operating presidents report to the CEO
Lean corporate center
Holding-company model

The comparison

How THOR Industries, Inc. stacks up

Compared with peers like Winnebago and Polaris, THOR’s structure places more authority with business presidents rather than consolidating P&L under a single COO. The absence of a large corporate staff contrasts with Brunswick’s more centralized functional depth. Relative to global auto suppliers, THOR’s four-level …

C-suite size

THOR Industries, Inc.

Winnebago Industries

Polaris

Brunswick

Forest River

Reporting depth

THOR Industries, Inc.

3 levels

Winnebago Industries

4 levels

Polaris

5 levels

Brunswick

6 levels

Forest River

4 levels

Avg C-suite tenure

THOR Industries, Inc.

5 yr

Winnebago Industries

5 yr

Polaris

6 yr

Brunswick

7 yr

Forest River

8 yr

Has COO / Has CAIO

THOR Industries, Inc. ✓ COO — no CAIO

Winnebago Industries ✓ COO — no CAIO

Polaris ✓ COO — no CAIO

Brunswick ✓ COO — no CAIO

Forest River — no COO — no CAIO

Current signals

What changed recently

The most significant recent change was the appointment of Michele McDermott as CHRO in January 2024.

Date not confirmed new
Michele McDermott Chief Human Resources Officer
Joined January 2024 as CHRO.
Source
Date not confirmed departed
Kenneth D. Julian Former SVP of Administration & HR
Resigned October 2023.
Source

Leadership Timeline

Year-over-year executive structure based on SEC proxy and annual filings.

FY2025

DEF 14A filed 2025-11-03

CEO: Robert W. Martin
CEO span: 7
C-suite: 5
Avg tenure: 5 yr

Lean C-suite with operating autonomy.

Named executive officers (5)

Robert W. Martin - President & CEO since 2016
Colleen Zuhl - SVP & CFO since 2018
Todd Woelfer - SVP & COO since 2019
Trevor Q. Gasper - SVP, GC & Secretary since 2020
Michele McDermott - CHRO since 2024

FY2024

DEF 14A filed 2024-11-06

CEO: Robert W. Martin
CEO span: 7
C-suite: 6
Avg tenure: 5.5 yr

Transition in HR leadership.

Named executive officers (6)

Robert W. Martin - President & CEO since 2016
Colleen Zuhl - SVP & CFO since 2018
Todd Woelfer - SVP & COO since 2019
Trevor Q. Gasper - SVP, GC & Secretary since 2020
Kenneth D. Julian - Former SVP Admin & HR since 2015
Michele McDermott - CHRO since 2024

FY2023

DEF 14A filed 2023-11-07

CEO: Robert W. Martin
CEO span: 6
C-suite: 5
Avg tenure: 6 yr

Stable leadership prior to HR change.

Named executive officers (5)

Robert W. Martin - President & CEO since 2016
Colleen Zuhl - SVP & CFO since 2018
Todd Woelfer - SVP & COO since 2019
Trevor Q. Gasper - SVP, GC & Secretary since 2020
Kenneth D. Julian - SVP Admin & HR since 2015

Year-over-year changes

FY2023 → FY2024

HR leadership expanded the C-suite and increased CEO span.

CEO span: 6 → 7
C-suite size: 5 → 6
Avg tenure: 6 → 5.5 yr

new Michele McDermott - CHRO (DEF 14A 2024-11-06)

FY2024 → FY2025

Completion of HR transition streamlined the C-suite.

CEO span: 7 → 7
C-suite size: 6 → 5
Avg tenure: 5.5 → 5 yr

departed Kenneth D. Julian - SVP Admin & HR (was SVP Admin & HR) (DEF 14A 2025-11-03)

The board

Board of directors

1 directors. 1 of 1 independent (100%). Source: most recent DEF 14A.

Andrew E. Graves

Chair Independent

Former CEO, Motorsport Aftermarket Group

Director since 2010 · Age 66

Also on: Tiara Yachts, American Chemet Corporation

Frequently Asked Questions

Who is the CEO of THOR Industries?

Robert W. Martin has served as President and CEO since 2016.

What type of organizational structure does THOR Industries use?

THOR uses a holding-company structure with brand and regional presidents owning P&Ls.

How many direct reports does THOR Industries's CEO have?

The CEO has seven direct reports.

How has THOR Industries's leadership changed recently?

The key recent change was the hiring of a new Chief Human Resources Officer in January 2024.

Who reports directly to THOR Industries's CEO?

Finance, operations, legal, HR leaders, and three operating presidents report directly to the CEO.

Sources

Company filing, Jan 2024
DEF 14A, Nov 2024
SEC EDGAR: THOR Industries, Inc. DEF 14A Proxy Statement
SEC EDGAR: THOR Industries, Inc. 10-K Annual Report

Reference

Cite this page

If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.

APA 7th

Creately. (2026). THOR Industries, Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/thor-industries/

MLA 9th

"THOR Industries, Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/thor-industries/. Accessed .

Chicago 17

Creately. "THOR Industries, Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/thor-industries/.

Original SEC source View on SEC ↗

THOR Industries, Inc.. DEF 14A. Filed 2025-11-03. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/730263/000114036125040168/ef20057881_def14a.htm

Permanent URL: https://creately.com/org-chart/fortune-500/thor-industries/ · last updated 2026-04-01

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