internal
Jennifer C. Witz
Chief Executive Officer
Executive
4 yr
24 reports
Sirius XM Holdings Inc. ·SIRI
Advertising, content, and platform leaders all report to CEO
Media · Fortune #448 · Hybrid structure · 6K employees · New York, New York
View as of:
7
CEO span
↓ tighter than peers (avg 10)
2.6
Avg span
moderate
3
Max depth
3 levels
2.9 yr
Avg tenure
stable vs FY2024
57%
Internal hires
near industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$8.6B
Operating income
$1.5B
Net income
$805M
Total assets
$27.2B
Shares out
335M
Sourced from Sirius XM Holdings Inc. DEF 14A · filed 2026-04-10 ↗ View on SEC
Interactive org chart
Sirius XM Holdings Inc. organizational chart
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Advertising, content, and platform leaders all report directly to the CEO. This page maps Sirius XM’s hybrid org structure, executive team, and functional depth, highlighting how subscription, ad revenue, and content leadership are centralized at the top and compared with media peers.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Richard N. Baer departed as Executive Vice President, General Counsel and Secretary
Retired; transitioned to part-time through March 6, 2026.
Source · See change logScenario views in the chart
- Add Chief AI Officer Create a Chief AI Officer role reporting to the CEO to unify personalization, ad targeting, and content discovery.
- Move Ad Products under Product Shift Ad Products to report to the Chief Product Officer to tighten integration between platform and monetization.
Atlas work this supports
- Connect Workday or UKG Get these analytics for YOUR org — tenure, span of control, headcount, automatically from your HRIS.
- Connect Salesforce Map your target accounts like this. Import contacts, visualize decision chains, plan multi-threading.
- Plan a Reorg Use this as a starting point. Model scenarios, compare structures, present options to your board.
The people
Who's running this
8 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
internal
Scott A. Greenstein
President and Chief Content Officer
Content
3 yr
3 reports
Wayne D. Thorsen
Executive Vice President and Chief Operating Officer
Operations
1 yr
3 reports
Zachary J. Coughlin
Executive Vice President and Chief Financial Officer
Finance
1 yr
3 reports
Eve Konstan
Executive Vice President, Chief Legal Officer and Secretary
Legal
1 yr
2 reports
Scott Walker
Chief Ad Revenue Officer
Advertising
1 yr
2 reports
internal
Denise Karkos
Chief Marketing Officer
Marketing
5 yr
2 reports
internal
Joe Inzerillo
Chief Product Officer
Product
4 yr
2 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 2 named executive officers disclosed. Bar length scales with total compensation.
Jennifer C. Witz $8.0M
- Base salary
- $2.00M
- Stock awards
- $6.00M
- Non-equity incentive
- $13K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Scott A. Greenstein $5.1M
- Base salary
- $1.70M
- Stock awards
- $3.40M
- Non-equity incentive
- $2K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
The businesses
How Sirius XM Holdings Inc. divides the work
5 divisions report into the group CEO. Tile size scales with estimated headcount.
Content
2K employees
President and Chief Content Officer (Scott A. Greenstein)
Oversees music, sports, talk, and podcast programming across SiriusXM and Pandora.
Advertising
700 employees
Chief Ad Revenue Officer (Scott Walker)
Manages ad sales, products, and monetization across Pandora and off-platform audio.
Product & Technology
1K employees
Chief Product Officer (Joe Inzerillo)
Builds and operates consumer platforms, personalization, and data products.
Operations
900 employees
Chief Operating Officer (Wayne D. Thorsen)
Runs broadcast operations, customer care, and distribution partnerships.
Finance
300 employees
Chief Financial Officer (Zachary J. Coughlin)
Leads financial reporting, planning, treasury, and investor relations.
The thesis
Why this org is unusual
Advertising, content, and platform leaders all report directly to the CEO, creating an unusually broad functional span at the top.
The org shows a hybrid structure where revenue-driving functions (content, ads, product) sit alongside traditional operations and finance as direct CEO reports. This elevates monetization and audience growth priorities to the same level as cost and operational control.
Below the C-suite, the company maintains clear functional depth with senior vice presidents aligned to content verticals, ad sales, finance, and platform engineering. The absence of divisional P&L presidents suggests centralized strategy and capital allocation, consistent with SiriusXM’s single-platform economics across satellite, streaming, and advertising.
- Chief Ad Revenue Officer is a CEO direct report
- No divisional P&L presidents
- Hybrid subscription and advertising leadership at top
The comparison
How Sirius XM Holdings Inc. stacks up
Compared with other media and audio peers, SiriusXM concentrates more commercial authority at the CEO level. Unlike Spotify or Netflix, which emphasize product and technology chiefs as primary drivers, SiriusXM balances content, advertising, and operations equally. This reflects its dual-revenue model spanning …
C-suite size
Reporting depth
Sirius XM Holdings Inc.
3 levels
Spotify
4 levels
4 levels
iHeartMedia
5 levels
5 levels
Live Nation
4 levels
Avg C-suite tenure
Sirius XM Holdings Inc.
3 yr
Spotify
4 yr
6 yr
iHeartMedia
5 yr
Live Nation
7 yr
Has COO / Has CAIO
Sirius XM Holdings Inc. ✓ COO — no CAIO
Spotify — no COO — no CAIO
iHeartMedia ✓ COO — no CAIO
Live Nation ✓ COO — no CAIO
Current signals
What changed recently
The most significant change was the CFO transition, with Zachary Coughlin replacing Thomas Barry at the start of 2026.
- departedRichard N. Baer Executive Vice President, General Counsel and Secretary
Retired; transitioned to part-time through March 6, 2026.
Source - newEve Konstan Executive Vice President, Chief Legal Officer and Secretary
Joined as CLO effective February 9, 2026.
Source - newZachary J. Coughlin Executive Vice President and Chief Financial Officer
Appointed CFO effective January 1, 2026.
Source
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
DEF 14A filed 2026-04-10
- CEO
- Jennifer C. Witz
- CEO span
- 5
- C-suite
- 5
- Avg tenure
- 3.2 yr
Leadership year marked by CFO transition planning.
Named executive officers (5)
- Jennifer C. Witz - Chief Executive Officer since 2021
- Scott A. Greenstein - President and Chief Content Officer since 2023
- Wayne D. Thorsen - Chief Operating Officer since 2024
- Thomas D. Barry - Chief Financial Officer since 2023
- Richard N. Baer - General Counsel and Secretary since 2025
FY2024
DEF 14A filed 2025-04-14
- CEO
- Jennifer C. Witz
- CEO span
- 5
- C-suite
- 5
- Avg tenure
- 3.8 yr
Stable executive team following COO hire.
Named executive officers (5)
- Jennifer C. Witz - Chief Executive Officer since 2021
- Scott A. Greenstein - President and Chief Content Officer since 2023
- Wayne D. Thorsen - Chief Operating Officer since 2024
- Thomas D. Barry - Chief Financial Officer since 2023
- Richard N. Baer - General Counsel and Secretary since 2025
FY2023
DEF 14A filed 2024-04-14
- CEO
- Jennifer C. Witz
- CEO span
- 4
- C-suite
- 4
- Avg tenure
- 3.5 yr
Content leadership elevated to president role.
Named executive officers (4)
- Jennifer C. Witz - Chief Executive Officer since 2021
- Scott A. Greenstein - Chief Content Officer since 2023
- Thomas D. Barry - Chief Financial Officer since 2023
- Richard N. Baer - General Counsel and Secretary since 2025
Year-over-year changes
COO role added, expanding CEO span and operational focus.
- CEO span: 4 → 5
- C-suite size: 4 → 5
- Avg tenure: 3.8 → 3.2 yr
- new Wayne D. Thorsen - Chief Operating Officer (DEF 14A filed 2026-04-10)
CFO and CLO transitions significantly reshaped the executive team.
- CEO span: 5 → 7
- C-suite size: 5 → 7
- Avg tenure: 3.2 → 2.9 yr
- departed Thomas D. Barry - Chief Financial Officer (was CFO) (8-K filed 2025-11-18)
- new Zachary J. Coughlin - Chief Financial Officer (8-K filed 2025-11-18)
- retitled Eve Konstan - Chief Legal Officer (was General Counsel) (8-K filed 2026-01-29)
The board
Board of directors
8 directors. 6 of 8 independent (75%). Source: most recent DEF 14A.
Jennifer C. Witz
Inside
Chief Executive Officer, Sirius XM Holdings Inc.
Gregory B. Maffei
Inside
Former CEO, Liberty Media
Kristina M. Salen
Lead Indep. Independent
Independent Director
Eddy W. Hartenstein
Independent
Independent Director
Jonelle Procope
Independent
Independent Director
Anjali Sud
Independent
CEO, Tubi
Dave Stephenson
Independent
Chief Business Officer, Airbnb
David M. Zaslav
Independent
CEO, Warner Bros. Discovery
The board, organized
Board committees
3 standing committees. Audit and Compensation must be 100% independent under SEC rules; the rest vary.
Audit Committee
100% independent 4 mtgs/yr
- Eddy W. Hartenstein
- Jonelle Procope
- Kristina M. Salen Chair
Compensation Committee
75% independent 4 mtgs/yr
- Eddy W. Hartenstein Chair
- Gregory B. Maffei
- rapino_dir
- Dave Stephenson
Nominating and Governance Committee
100% independent 2 mtgs/yr
- Jonelle Procope Chair
- Anjali Sud
- David M. Zaslav
Frequently Asked Questions
Who is the CEO of Sirius XM Holdings?
Jennifer C. Witz has served as CEO since 2021.
What type of organizational structure does Sirius XM Holdings use?
SiriusXM uses a hybrid functional structure with centralized leadership over content, advertising, product, and operations.
How many direct reports does Sirius XM Holdings's CEO have?
The CEO has seven direct reports across content, operations, finance, legal, advertising, marketing, and product.
How has Sirius XM Holdings's leadership changed recently?
In early 2026, SiriusXM appointed a new CFO, Zachary Coughlin, and a new Chief Legal Officer, Eve Konstan, following executive departures.
Who reports directly to Sirius XM Holdings's CEO?
Direct reports include the President & Chief Content Officer, COO, CFO, Chief Legal Officer, Chief Ad Revenue Officer, CMO, and CPO.
Sources
- 8-K Filing, Jan 29, 2026
- 8-K Filing, Nov 18, 2025
- SEC EDGAR: Sirius XM Holdings Inc. DEF 14A Proxy Statement
- SEC EDGAR: Sirius XM Holdings Inc. 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). Sirius XM Holdings Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/sirius-xm-holdings/MLA 9th
"Sirius XM Holdings Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/sirius-xm-holdings/. Accessed .Chicago 17
Creately. "Sirius XM Holdings Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/sirius-xm-holdings/.Original SEC source View on SEC ↗
Sirius XM Holdings Inc.. DEF 14A. Filed 2026-04-10. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/908937/000110465926041777/tm261591-1_def14a.htmPermanent URL: https://creately.com/org-chart/fortune-500/sirius-xm-holdings/ · last updated 2026-04-01