Rockwell Automation, Inc. ·ROK

Revenue, people, and services chiefs report directly to CEO

Industrials · Fortune #461 · Functional structure · 27K employees · Milwaukee, Wisconsin

View as of:

CEO span

↓ tighter than peers (avg 10)

Avg span

moderate

Max depth

2 levels

5 yr

Avg tenure

stable vs FY2024

75%

Internal hires

↑ above industry avg

Consolidated financials FY2025 · period end 2025-09-30 · 10-K

Revenue

$8.3B

Operating income

$1.7B

Net income

$869M

Total assets

$11.2B

Shares out

112M

Sourced from Rockwell Automation, Inc. DEF 14A · filed 2025-12-22 ↗ View on SEC

Interactive org chart

Rockwell Automation, Inc. organizational chart

Explore the executive structure, reporting layers, and scenario-ready operating model from public filings.

Open editable chart

Revenue, services, finance, and people leadership all report directly to the CEO, with no COO layer. This page details Rockwell Automation’s functional executive structure, leadership team, recent changes, compensation, and peer comparison.

What to model

Use the chart to test org decisions, not just view reporting lines

Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.

Latest signal David A. Zapico joined as Director

Elected to the Board effective April 16, 2026.

Source · See change log

Scenario views in the chart

Add Chief AI Officer Create a Chief AI Officer role reporting to the CEO to centralize AI strategy and governance.
Add Chief Operating Officer Insert a COO between the CEO and operating leaders to reduce CEO span and improve execution focus.

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The people

Who's running this

5 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.

internal

Blake D. Moret

Chairman, President & Chief Executive Officer

Executive

9 yr

5 reports

Christian E. Rothe

Senior Vice President & Chief Financial Officer

Finance

2 yr

0 reports

internal

Scott A. Genereux

Senior Vice President & Chief Revenue Officer

Sales

6 yr

0 reports

internal

Matthew W. Fordenwalt

Senior Vice President, Lifecycle Services

Services

4 yr

0 reports

internal

Rebecca W. House

Senior Vice President, Chief People & Legal Officer and Secretary

People & Legal

5 yr

0 reports

The pay

Executive compensation

From the most recent DEF 14A Summary Compensation Table. 5 named executive officers disclosed. Bar length scales with total compensation.

Blake D. Moret $15.4M

Base salary: $1.21M
Stock awards: $7.70M
Option awards: $3.30M
Non-equity incentive: $1.74M
Pension change: $1.40M
Other: $50K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Christian E. Rothe $5.0M

Base salary: $800K
Bonus: $250K
Stock awards: $2.24M
Option awards: $960K
Non-equity incentive: $766K
Other: $22K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Matthew W. Fordenwalt $3.9M

Base salary: $600K
Stock awards: $1.75M
Option awards: $750K
Non-equity incentive: $459K
Pension change: $270K
Other: $36K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Scott A. Genereux $3.4M

Base salary: $644K
Stock awards: $1.54M
Option awards: $660K
Non-equity incentive: $493K
Other: $55K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Rebecca W. House $3.5M

Base salary: $664K
Stock awards: $1.54M
Option awards: $660K
Non-equity incentive: $508K
Other: $84K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

The businesses

How Rockwell Automation, Inc. divides the work

4 divisions report into the group CEO. Tile size scales with estimated headcount.

Finance

800 employees

Senior Vice President & CFO (Christian E. Rothe)

Oversees financial planning, reporting, treasury, and investor relations.

Global Sales

6K employees

Senior Vice President & CRO (Scott A. Genereux)

Leads global sales, commercial strategy, and customer engagement.

Lifecycle Services

4K employees

Senior Vice President, Lifecycle Services (Matthew W. Fordenwalt)

Delivers services, support, and solutions across the installed base.

People & Legal

500 employees

SVP, Chief People & Legal Officer (Rebecca W. House)

Manages human resources, legal, compliance, and corporate governance.

The thesis

Why this org is unusual

Revenue, people, and services chiefs all report directly to the CEO, creating a tight functional span at the top.

Rockwell Automation operates without a COO, with commercial, services, finance, and people/legal functions reporting straight to Blake Moret. This concentrates accountability at the CEO level while keeping the organization relatively flat.

The structure reflects Rockwell’s identity as a focused industrial automation company rather than a diversified conglomerate. Lifecycle Services is elevated to a peer of Finance and Revenue, signaling the strategic importance of services and recurring revenue alongside product sales. People and Legal are combined under a single senior executive, reinforcing centralized governance and talent oversight.

No Chief Operating Officer
Lifecycle Services led at C-suite level

The comparison

How Rockwell Automation, Inc. stacks up

Compared with peers like Siemens and Schneider Electric, Rockwell Automation’s top structure is narrower and more centralized. Many global industrial peers insert a COO or regional presidents between the CEO and operating leaders, increasing depth but diffusing accountability. Rockwell’s functional model resembles that …

C-suite size

Rockwell Automation, Inc.

Siemens

Schneider Electric

ABB

Emerson Electric

Reporting depth

Rockwell Automation, Inc.

2 levels

Siemens

5 levels

Schneider Electric

5 levels

ABB

5 levels

Emerson Electric

4 levels

Avg C-suite tenure

Rockwell Automation, Inc.

5 yr

Siemens

4 yr

Schneider Electric

5 yr

ABB

4 yr

Emerson Electric

6 yr

Has COO / Has CAIO

Rockwell Automation, Inc. — no COO — no CAIO

Siemens ✓ COO — no CAIO

Schneider Electric ✓ COO — no CAIO

ABB — no COO — no CAIO

Emerson Electric — no COO — no CAIO

Current signals

What changed recently

The Board expanded to 11 directors with the addition of David A. Zapico in April 2026.

Apr 16, 2026 new
David A. Zapico Director
Elected to the Board effective April 16, 2026.
Source

Leadership Timeline

Year-over-year executive structure based on SEC proxy and annual filings.

FY2025

DEF 14A filed 2025-12-22

CEO: Blake D. Moret
CEO span: 4
C-suite: 5
Avg tenure: 5 yr

Functional executive team with services elevated to C-suite.

Named executive officers (5)

Blake D. Moret - CEO since 2016
Christian E. Rothe - CFO since 2024
Scott A. Genereux - CRO since 2019
Matthew W. Fordenwalt - SVP, Lifecycle Services since 2021
Rebecca W. House - Chief People & Legal Officer since 2020

FY2024

DEF 14A filed 2024-12-20

CEO: Blake D. Moret
CEO span: 4
C-suite: 5
Avg tenure: 4.5 yr

CFO transition completed.

Named executive officers (5)

Blake D. Moret - CEO since 2016
Christian E. Rothe - CFO since 2024
Scott A. Genereux - CRO since 2019
Matthew W. Fordenwalt - SVP, Lifecycle Services since 2021
Rebecca W. House - Chief People & Legal Officer since 2020

FY2023

DEF 14A filed 2023-12-21

CEO: Blake D. Moret
CEO span: 4
C-suite: 5
Avg tenure: 4 yr

Stable functional leadership team.

Named executive officers (4)

Blake D. Moret - CEO since 2016
Scott A. Genereux - CRO since 2019
Matthew W. Fordenwalt - SVP, Lifecycle Services since 2021
Rebecca W. House - Chief People & Legal Officer since 2020

Year-over-year changes

FY2023 → FY2024

Appointment of a new CFO increased CEO span and refreshed the executive team.

CEO span: 3 → 4
C-suite size: 4 → 5
Avg tenure: 4 → 4.5 yr

new Christian E. Rothe - Chief Financial Officer (DEF 14A, 2024-12-20)

FY2024 → FY2025

Leadership structure remained stable year over year.

Frequently Asked Questions

Who is the CEO of Rockwell Automation?

Blake D. Moret has served as Chairman, President, and CEO since 2016.

What type of organizational structure does Rockwell Automation use?

Rockwell Automation uses a functional structure with key enterprise functions reporting directly to the CEO.

How many direct reports does Rockwell Automation's CEO have?

As of 2026, the CEO has four direct reports.

How has Rockwell Automation's leadership changed recently?

In April 2026, the Board expanded and elected David A. Zapico as a new director.

Does Rockwell Automation have a COO?

No, Rockwell Automation does not have a Chief Operating Officer; major functions report directly to the CEO.

Sources

8-K Filing, Apr 2026
SEC EDGAR: Rockwell Automation, Inc. DEF 14A Proxy Statement
SEC EDGAR: Rockwell Automation, Inc. 10-K Annual Report

Reference

Cite this page

If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.

APA 7th

Creately. (2026). Rockwell Automation, Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/rockwell-automation/

MLA 9th

"Rockwell Automation, Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/rockwell-automation/. Accessed .

Chicago 17

Creately. "Rockwell Automation, Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/rockwell-automation/.

Original SEC source View on SEC ↗

Rockwell Automation, Inc.. DEF 14A. Filed 2025-12-22. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1024478/000130817925000665/rok014559-def14a.htm

Permanent URL: https://creately.com/org-chart/fortune-500/rockwell-automation/ · last updated 2026-04-01

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