Wayne Gilbert West
Chief Executive Officer
Executive
2 yr
5 reports
Hertz Global Holdings, Inc. ·HTZ
COO role reinstated in 2025 after operational reset
Retailing · Fortune #440 · Functional structure · 26K employees · Estero, Florida
View as of:
5
CEO span
↓ tighter than peers (avg 8)
5
Avg span
wide
2
Max depth
2 levels
1.8 yr
Avg tenure
stable vs FY2024
20%
Internal hires
↓ below industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$8.5B
Net income
$-747000000
Total assets
$22.3B
Shares out
312M
Sourced from Hertz Global Holdings, Inc. DEF 14A · filed 2026-04-16 ↗ View on SEC
Interactive org chart
Hertz Global Holdings, Inc. organizational chart
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Hertz operates a tightly centralized functional structure highlighted by the reinstatement of a COO in 2025. This page maps the executive team, reporting lines, recent leadership changes, and compares Hertz’s structure with key rental and mobility peers.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Michael S. Moore moved into Executive Vice President & Chief Operating Officer
Promoted effective September 30, 2025 to re‑established COO role.
Source · See change logScenario views in the chart
- Add Chief AI Officer Create a Chief AI Officer role reporting to the CEO to centralize data science and pricing automation.
- Consolidate Fleet under COO Shift Fleet Management from CEO to COO to further streamline operations.
Atlas work this supports
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The people
Who's running this
6 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
Scott M. Haralson
Executive Vice President & Chief Financial Officer
Finance
2 yr
0 reports
internal
Michael S. Moore
Executive Vice President & Chief Operating Officer
Operations
1 yr
0 reports
Christopher G. Berg
Executive Vice President, Fleet Management
Fleet
1 yr
0 reports
Sandeep Dube
Executive Vice President & Chief Commercial Officer
Commercial
1 yr
0 reports
Piero Bussani
Executive Vice President, Chief Legal Officer & Corporate Secretary
Legal
3 yr
0 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 1 named executive officers disclosed. Bar length scales with total compensation.
Wayne (Gil) West $4.5M
- Base salary
- $1.50M
- Bonus
- $3.00M
- Stock awards
- $21K
- Non-equity incentive
- $4.52M
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
The skin in the game
Beneficial ownership
Insider stock holdings and the company's ownership requirements for executives and directors. Disclosed in the most recent DEF 14A.
Stock ownership requirements
5×CEO base salary
3×NEO base salary
Executives generally have five years to meet ownership guidelines.
The businesses
How Hertz Global Holdings, Inc. divides the work
3 divisions report into the group CEO. Tile size scales with estimated headcount.
Operations
18K employees
EVP & COO (Michael S. Moore)
Oversees global rental operations, fleet utilization, and technical operations.
Finance
1K employees
EVP & CFO (Scott M. Haralson)
Manages financial reporting, capital structure, treasury, and investor relations.
Commercial
2K employees
EVP & CCO (Sandeep Dube)
Leads pricing, revenue management, sales, and marketing strategy.
The thesis
Why this org is unusual
Hertz’s most distinctive structural feature is the reinstatement of a standalone COO in late 2025 after several years of fragmented operational oversight.
Michael Moore’s promotion consolidated fleet, technical operations, and North America operations under a single executive reporting directly to the CEO. This reflects a renewed emphasis on operational discipline following post‑bankruptcy volatility.
The CEO maintains a relatively tight span of control with five direct reports, all functional leaders. Commercial, fleet, finance, legal, and operations remain centralized rather than divided by brand or geography, indicating a functional enterprise model rather than a divisional one.
- COO role reinstated in 2025
- Highly centralized functional control
The comparison
How Hertz Global Holdings, Inc. stacks up
Compared with peers such as Avis Budget and Enterprise (private), Hertz’s structure is more centralized and CEO‑centric. Avis maintains a similar functional model but has historically relied less on a distinct COO role. Hertz’s reinstated COO aligns it more closely with airline peers, reflecting operational complexity …
C-suite size
Reporting depth
Hertz Global Holdings, Inc.
2 levels
Avis Budget Group
4 levels
Uber Technologies
5 levels
Lyft
4 levels
5 levels
Avg C-suite tenure
Hertz Global Holdings, Inc.
2 yr
Avis Budget Group
4 yr
Uber Technologies
5 yr
Lyft
3 yr
6 yr
Has COO / Has CAIO
Hertz Global Holdings, Inc. ✓ COO — no CAIO
Avis Budget Group — no COO — no CAIO
Uber Technologies — no COO ✓ CAIO
Lyft ✓ COO — no CAIO
Current signals
What changed recently
The most significant change was the reinstatement of the COO role in late 2025, consolidating operational leadership under Michael Moore.
- promotedMichael S. Moore Executive Vice President & Chief Operating Officer
Promoted effective September 30, 2025 to re‑established COO role.
Source - departedEric Leef EVP & Chief Human Resources Officer
Resigned effective September 5, 2025; HR oversight shifted temporarily.
Source - departedKatherine Lee Martin EVP, General Counsel & Corporate Secretary
Departed the company on August 15, 2025.
Source
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
DEF 14A filed 2026-04-16
- CEO
- Wayne Gilbert West
- CEO span
- 5
- C-suite
- 5
- Avg tenure
- 1.8 yr
COO role reinstated during 2025.
Named executive officers (5)
- Wayne Gilbert West - CEO since 2023
- Scott M. Haralson - CFO since 2024
- Michael S. Moore - COO since 2025
- Christopher G. Berg - EVP Fleet Management since 2024
- Sandeep Dube - EVP & CCO since 2024
FY2024
DEF 14A filed 2025-04-18
- CEO
- Wayne Gilbert West
- CEO span
- 4
- C-suite
- 5
- Avg tenure
- 2.5 yr
No standalone COO role.
Named executive officers (5)
- Wayne Gilbert West - CEO since 2023
- Scott M. Haralson - CFO since 2024
- Sandeep Dube - EVP & CCO since 2024
- Eric Leef - EVP & CHRO since 2023
- Katherine Lee Martin - EVP & General Counsel since 2022
FY2023
DEF 14A filed 2024-04-19
- CEO
- Stephen Scherr
- CEO span
- 5
- C-suite
- 6
- Avg tenure
- 3.1 yr
Pre‑West leadership period.
Named executive officers (5)
- Stephen Scherr - CEO since 2022
- Eric Leef - EVP & CHRO since 2023
- Katherine Lee Martin - EVP & General Counsel since 2022
- Justin Keppy - EVP
- Eric Leef - CHRO since 2023
Year-over-year changes
2025 added a COO role and experienced HR leadership turnover.
- CEO span: 4 → 5
- C-suite size: 5 → 5
- Avg tenure: 2.5 → 1.8 yr
- promoted Michael S. Moore - COO (was EVP Operations) (8-K Oct 3 2025)
- departed Eric Leef - CHRO (was EVP & CHRO) (8-K Aug 22 2025)
The board
Board of directors
10 directors. 8 of 10 independent (80%). Source: most recent DEF 14A.
Colin Farmer
Chair Independent
Francis S. Blake
Independent
Lucy Clark Dougherty
Independent
Mark Fields
Independent
Vincent J. Intrieri
Independent
Michael Gregory O'Hara
Independent
Andrew Shannahan
Independent
Evangeline Vougessis
Independent
Wayne Gilbert West
Inside
CEO, Hertz
Thomas Wagner
Inside
Frequently Asked Questions
Who is the CEO of Hertz Global Holdings?
Wayne Gilbert West has served as CEO since 2023.
What type of organizational structure does Hertz Global Holdings use?
Hertz uses a centralized functional organizational structure.
How many direct reports does Hertz Global Holdings' CEO have?
The CEO has five direct reports.
How has Hertz Global Holdings' leadership changed recently?
In 2025, Hertz reinstated the COO role and saw departures of its CHRO and General Counsel.
Does Hertz Global Holdings have a COO?
Yes. Michael S. Moore was appointed COO in September 2025.
Sources
- 8-K Filing, Oct 3 2025
- 8-K Filing, Aug 22 2025
- DEF 14A, Apr 2026
- SEC EDGAR: Hertz Global Holdings, Inc. DEF 14A Proxy Statement
- SEC EDGAR: Hertz Global Holdings, Inc. 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). Hertz Global Holdings, Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/hertz-global-holdings/MLA 9th
"Hertz Global Holdings, Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/hertz-global-holdings/. Accessed .Chicago 17
Creately. "Hertz Global Holdings, Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/hertz-global-holdings/.Original SEC source View on SEC ↗
Hertz Global Holdings, Inc.. DEF 14A. Filed 2026-04-16. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1657853/000110465926044356/tm261527-1_def14a.htmPermanent URL: https://creately.com/org-chart/fortune-500/hertz-global-holdings/ · last updated 2026-04-01