internal
Bom Kim
Chief Executive Officer & Chairman
Executive
14 yr
11 reports
Coupang, Inc. ·CPNG
Founder-CEO directly oversees commerce, growth, and corporate control
Retailing · Fortune #142 · Divisional structure · 95K employees · Seattle, WA
View as of:
6
CEO span
↓ tighter than peers (avg 10)
2.5
Avg span
tight
3
Max depth
3 levels
4.2 yr
Avg tenure
stable vs FY2024
33%
Internal hires
↓ below industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$34.5B
Operating income
$473M
Net income
$208M
Total assets
$17.8B
Sourced from Coupang, Inc. DEF 14A · filed 2026-04-27 ↗ View on SEC
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Coupang, Inc. organizational chart
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Founder Bom Kim directly oversees Coupang’s two operating divisions and all core control functions, with no COO layer. This page maps Coupang’s divisional structure, executive team, recent leadership changes, and how its flat top compares with global e‑commerce peers.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Pranam Kolari departed as Vice President, Search and Recommendations
Resigned effective November 14, 2025.
Source · See change logScenario views in the chart
- Add Chief Operating Officer Introduce a COO to absorb operational oversight from the CEO as scale and complexity increase.
- Consolidate Operating Divisions Merge Product Commerce and Developing Offerings under a single operating leader.
Atlas work this supports
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The people
Who's running this
6 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
Open Role
Head of Product Commerce
Product Commerce
1 yr
0 reports
Open Role
Head of Developing Offerings
Developing Offerings
1 yr
0 reports
Gaurav Anand
Chief Financial Officer
Finance
4 yr
3 reports
Harold Rogers
General Counsel & Chief Administrative Officer
Legal & Admin
5 yr
3 reports
Open Role
Chief People Officer
Human Resources
2 yr
0 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 3 named executive officers disclosed. Bar length scales with total compensation.
Bom Kim $3.2M
- Base salary
- $1.10M
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Gaurav Anand $6.6M
- Base salary
- $420K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Harold Rogers $7.0M
- Base salary
- $450K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
The businesses
How Coupang, Inc. divides the work
3 divisions report into the group CEO. Tile size scales with estimated headcount.
Product Commerce
70K employees
Head of Product Commerce (Open Role)
Core e-commerce retail operations including logistics, fulfillment, and marketplace.
Developing Offerings
15K employees
Head of Developing Offerings (Open Role)
Growth businesses such as Eats, Play, fintech, and international initiatives.
Finance
2K employees
Chief Financial Officer (Gaurav Anand)
Financial planning, accounting, treasury, and investor relations.
The thesis
Why this org is unusual
Founder-CEO Bom Kim maintains unusually direct control over Coupang’s major operating and corporate functions.
Unlike many global retailers, Coupang has no standalone COO layer, with divisional leaders for Product Commerce and Developing Offerings reporting directly to Kim alongside the CFO and General Counsel. This keeps the organization relatively flat at the top.
The structure reflects Coupang’s operational model, where technology, logistics, and customer experience are tightly integrated rather than separated into autonomous business units. Corporate control functions—finance, legal, and administration—remain centralized, reinforcing founder oversight of capital allocation and risk management.
- No COO role
- Founder retains direct oversight of divisions
The comparison
How Coupang, Inc. stacks up
Compared with peers like Amazon and Alibaba, Coupang operates with fewer executive layers and a smaller C-suite. Amazon employs multiple CEOs for major segments and a deeper hierarchy, while Coupang concentrates authority with the founder. This resembles MercadoLibre more than U.S. big-box or platform peers, though …
C-suite size
Reporting depth
Avg C-suite tenure
Has COO / Has CAIO
Coupang, Inc. — no COO — no CAIO
Alibaba ✓ COO ✓ CAIO
JD.com ✓ COO — no CAIO
MercadoLibre — no COO — no CAIO
Current signals
What changed recently
The most consequential recent change was the May 2025 exit of executive officer Hanseung Kang, further concentrating operating control under CEO Bom Kim.
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
DEF 14A filed 2026-04-27
- CEO
- Bom Kim
- CEO span
- 6
- C-suite
- 3
- Avg tenure
- 4.2 yr
Post-departure of Hanseung Kang, the executive team narrowed.
Named executive officers (3)
- Bom Kim - Chief Executive Officer since 2011
- Gaurav Anand - Chief Financial Officer since 2021
- Harold Rogers - General Counsel & CAO since 2021
FY2024
DEF 14A filed 2025-04-26
- CEO
- Bom Kim
- CEO span
- 7
- C-suite
- 4
- Avg tenure
- 4 yr
Included Representative Director role prior to 2025 separation.
FY2023
DEF 14A filed 2024-04-25
- CEO
- Bom Kim
- CEO span
- 7
- C-suite
- 4
- Avg tenure
- 3.8 yr
Stable founder-led structure.
Year-over-year changes
2025 marked a simplification of the executive team with one fewer C-suite role.
- CEO span: 7 → 6
- C-suite size: 4 → 3
- Avg tenure: 4 → 4.2 yr
- departed Hanseung Kang - Representative Director, Business Management (was Executive Officer) (DEF 14A, Apr 2026)
Frequently Asked Questions
Who is the CEO of Coupang?
Bom Kim has served as Coupang’s CEO and Chairman since founding the company in 2011.
What type of organizational structure does Coupang use?
Coupang uses a divisional structure organized around Product Commerce and Developing Offerings.
How many direct reports does Coupang's CEO have?
As of 2026, Bom Kim has six direct executive reports.
How has Coupang's leadership changed recently?
In 2025, executive officer Hanseung Kang and VP Pranam Kolari departed, simplifying the senior team.
Does Coupang have a COO?
No. Coupang operates without a COO, with divisional heads reporting directly to the CEO.
Sources
- 8-K Filing, Oct 2025
- Company Proxy, Apr 2026
- 8-K Filing, Feb 2026
- SEC EDGAR: Coupang, Inc. DEF 14A Proxy Statement
- SEC EDGAR: Coupang, Inc. 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). Coupang, Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/coupang/MLA 9th
"Coupang, Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/coupang/. Accessed .Chicago 17
Creately. "Coupang, Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/coupang/.Original SEC source View on SEC ↗
Coupang, Inc.. DEF 14A. Filed 2026-04-27. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1834584/000114036126017102/ny20063059x1_def14a.htmPermanent URL: https://creately.com/org-chart/fortune-500/coupang/ · last updated 2026-04-01