This article gives an approachable overview of what a Balanced Scorecard is and how it can be used for effective management. It provides an example of a Balanced Scorecard that includes both financial and non-financial performance measurements. It explains how to use quantitative and qualitative metrics to assess any organization’s performance by focusing on four pillars: customer, internal business processes, innovation, and financial. It also offers an in-depth look at how each of those metrics can be used to measure objectives and guide performance. Lastly, it outlines how to use the Balanced Scorecard to develop long-term strategies and plan for future growth.
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