A Product-market fit canvas is an essential tool for marketers to validate and develop any product or service. It consists of five key elements: customer segments, customer needs, product utility, value proposition, and product viability. By assessing each element, marketers can understand which product content or features best meet the needs of their target audience. With this tool, marketers can prioritize the features and tap into the potential market better. The insights generated from the canvas can help a team create a product that is ideally suited for the target customer base, giving them a competitive edge.
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