SPIN Selling is a 4-step Framework used for innovative marketing. It is based on the simple premise of asking the right questions to target customers in each step. Step 1 - Problem Identification helps identify customer pain-points and challenges. Step 2 - Need Payoff allows users to understand potential customers’ motivations. Step 3 - Implication Amplification encourages exploration of possible solutions. Step 4 - Reserve Reducer enables closure of sales. SPIN Selling is a powerful tool to help you and your team engage customers and close more deals.
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