RACE Model Template

The RACE Model is a digital marketing framework designed to guide businesses through a structured approach to achieving their marketing goals. RACE stands for Reach, Act, Convert, and Engage, each representing a stage in the customer journey. In the Reach phase, the focus is on attracting potential customers through awareness-building strategies. The Act stage encourages interaction, typically aiming for a lead or some engagement, while the Convert phase turns leads into paying customers. Finally, the Engage phase ensures long-term loyalty and advocacy through ongoing interaction and support.

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