Force Field Analysis Example

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Force Field Analysis Example

Force field analysis is a useful management tool that can help identify a current state of affairs and any obstacles related to a desired change. It does this by breaking a situation into positive and negative forces, helping managers to understand the factors which either support or oppose a desired change. Through this technique, managers can identify certain strengths and weaknesses, and in doing so develop more informed plans and strategies. A force field analysis example may look at the forces influencing a company's decision to launch a new product. These forces can include the competition, consumer demand and financial risk. By examining these forces, managers can determine the most effective approach for launching the product.

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